INSIGHT 睿智角度 26 | JNA March/April 2025 Dynamic and inspirational leadership that fosters creativity, business excellence and harmony guides the day-to-day endeavours of Jewelmer’s Marion Branellec-De Guzman. Marion Branellec-De Guzman以其 充沛的感染力和活力，带领Jewelmer发挥创意和共建卓越成就， 在和谐气氛下完成一個又一個日常任务。 MARION BRANELLEC-DE GUZMAN: Continuing a brilliant legacy 承传闪亮传奇 Belonging to a decades-old pearl dynasty in the Philippines, Marion Branellec-De Guzman joined the family business in 2016, armed with an inherent skill for communicating and strategising. She found her forte in marketing – an incredibly crucial component of the pearl business. As chief marketing officer of golden South Sea pearl specialist Jewelmer, Marion regards lessons of gratitude and compassion instilled by her family as well as a strong sense of leadership honed by experience as the backbone of her accomplishments. Innovative marketing initiatives have been instrumental to the success of major events and milestones at Jewelmer over the years. The company unveiled the Pearl of the Orient exhibit in Manila, which highlights the inspiring journey of the South Sea pearl, the Philippines’ national gem. An ongoing exhibit, it Illustrates the resilience and dedication required to produce a golden South Sea pearl – 377 steps over a span of five years. Feedback has been positive as the exhibit continues to raise awareness of the pearl and its role in environmental protection and preservation. In 2024, Jewelmer made history with the Lumière de l'Infini Crown, the first Filipino-made Miss Universe crown and the first ever adorned with golden South Sea pearls. Marion commented, “Raúl Rocha Cantú, co-owner of Miss Universe, described it as ‘the most beautiful crown in the history of Miss Universe.’ This bolstered appreciation for the golden South Sea pearl and the rich artistry and culture of the Philippines.” Most recently, the company opened Maison Jewelmer, an appointment-only private lounge catering to distinguished clients, further elevating the buying experience for high pearl jewellery enthusiasts. Leading with heart Marion’s leadership style is inspired by influential figures in her family. Her father, French pearl farmer Jacques Branellec, established Jewelmer with Filipino entrepreneur, Manuel Cojuangco, in 1979. Marion’s brother, Jewelmer CEO Jacques Christophe Branellec, handles every aspect of the business, from farm operations to international markets. Her sister, Gaelle Branellec, is senior vice president and creative director of Jewelmer, Marion Branellec-De Guzman, chief marketing officer of Jewelmer Jewelmer首席营销官Marion Branellec-De Guzman
RkJQdWJsaXNoZXIy NjAxOTU=