12 | JNA March/April 2025 FOCUS 焦点 Another rising phenomenon is younger buyers, or those under 50, becoming more active participants at auctions, which Kim attributed to the emergence of online platforms. The number of buyers under 20 years old has grown exponentially in the past five years while online participation of those in their 20s has surged by over seven times within the same period. Similarly, the number of buyers in their 30s has more than tripled. “This trend indicates a shift towards diversification in the market, with younger collectors showing interest in a wide range of items – from traditional luxury pieces to contemporary designs,” added Kim. Hsu of Christie’s noted that both upcoming and seasoned collectors are willing to invest within their budgets while seeking high-quality gemstones. Younger buyers, for instance, are interested in understanding gemstones and once they have a better grasp of a gem’s intrinsic value and beauty, their willingness to invest more time and money also rises. To better resonate with the younger generation, Christie’s incorporates online auctions that coincide with its live events. “This meets the diverse needs of clients across various price ranges and attracts more younger buyers,” remarked Hsu. Kim is anticipating stronger participation in online auctions moving forward as well as continued interest in one-of-a-kind pieces. The auction business is also evolving as it continuously adapts to changing consumer preferences, with a notable shift towards online sales and hybrid auction models that combine live events with digital participation. “These changes are advantageous as they broaden the market reach and engage new demographics, particularly younger collectors who value both tradition and innovation,” she added. Bonhams is likewise at the forefront of this digital evolution in the auction space. According to Ghika, consumers have become more confident in making jewellery purchases online and offline, even at higher price points. In fact, Bonhams’ global registration numbers have risen by 29 per cent year on year. Online auctions and the introduction of the Bonhams App made it easier for clients to place bids. “As a direct result, we have seen strong results with each sale made up of both local and international buyers with clients bidding in auctions outside of their local region. Additionally, we are seeing the Asian consumer actively participating in our European and US sales,” remarked Ghika. Asia strategy Ghika also said appetite for fine jewellery in the Asian market remains strong, especially for rare stones and innovative designs from established jewellery houses. Bonhams recently opened its new Hong Kong Headquarters at Six Pacific Place in Wanchai, which spans over 19,000 square feet and three floors. The new premises also feature flexible gallery spaces alongside a permanent salesroom. Christie's also inaugurated its new Asia Pacific headquarters at The Henderson in Central, which Hsu described as instrumental to advancing Christie’s business strategies in Asia and fostering the region’s unwavering demand for art and luxury. Presenting exquisite collections alongside providing educational experiences to inspire the next generation are at the centre of Christie’s new year-round calendar of sales and events, according to Hsu. “Our business strategy emphasises the importance of consigning private collections, allowing us to offer exclusive pieces that cater to discerning collectors,” added Hsu. Asia is also a key focus for Sotheby’s, revealed Kim. The auction house unveiled Sotheby’s Maison in Central in July last year, further enhancing client experience. 7.02-carat unheated Burmese ruby and diamond ring, which sold for US$1.25 million at Phillips Geneva 7.02克拉无烧缅甸 红宝石配钻石戒指，于富艺斯日内瓦拍卖会上以125万美元成交 The Eden Rose in 18-karat rose and white gold adorned with a 10.20-carat fancy intense round brilliant-cut pink diamond and diamond accents of various shapes sold for US$13.29 million at Christie’s New York “伊甸玫瑰”18K玫瑰金白金戒指的主石是一颗 10.20克拉的圆形明亮式切割浓彩粉钻，周围缀以多颗钻石，于佳士 得纽约拍卖会以1,329万美元的高价成交
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