ORIENT ODYSSEY 2.0 珠光宝旅 2.0 JNA July/August 2025 | 33 Innovative freshwater pearls China’s freshwater pearl sector is poised for growth, driven by mounting interest in high-quality pearls among younger buyers, according to Hong Kong Edison Pearl Co Ltd. 香港爱迪生珍珠公司认为，高品质淡水珍珠受年轻买 家日益追捧，中国淡水珍珠业有望更上一层楼。 淡水珍珠焕发新姿 Demand for higher-quality pearls is on the rise in China despite prevailing economic uncertainties, with the first half of 2025 witnessing gradual recovery in the pearl trade from the lows of 2024. According to Zhan Weijian, chairman and general manager of Hong Kong Edison Pearl Co Ltd, pearl prices in general are stabilising after an unprecedented surge in 2023 while prices of low-quality commercial-grade pearls are declining. “There was strong demand for pearl jewellery as gifts during the Mother's Day celebration and the 520 Festival in May this year,” revealed Zhan. “Two pivotal factors supporting the growth of Edison Pearl this year are the surging demand for high-quality pearls and the growing number of younger consumers.” Solid demand According to Zhan, pearl jewellery consumption in China today is fuelled by millennials, middle-class consumers and “sophisticated mothers,” who he described as discerning individuals who value fashion, style and quality. “These buyers seek personalised and affordable luxury jewellery,” he noted. “Edison Pearl’s signature large, round pearls in a palette of colours ranging from classic whites to vibrant hues perfectly meet their needs.” In 2025, top-selling items for Edison Pearl include unconventional baroque pearls as well as large-sized purple and pink pearls. Meanwhile, modern and versatile jewellery designs that combine pearls with precious metals, crystals and diamonds, have likewise emerged as popular choices. In light of heightened consumer awareness and preference for responsibly sourced or made products, the company is continuously developing sustainable pearl farming practices. It also put up a solar power system in Nanjing, among other initiatives, according to Zhan. “We are focusing on further enhancing the quality of our pearls through innovative farming techniques to adapt to an evolving market while maintaining our competitive edge,” he said. “We, together with our international peers in the pearl trade, strive for growth to propel the sector forward.” 尽管经济形势不明朗，但中国对高品质珍珠的需 求仍然畅旺。在2025年上半年，珍珠业销量已从 2024年的低位逐步回升。 香港爱迪生珍珠公司董事长兼总经理詹伟建表示，在 2023年珍珠价格暴涨後，市场已回归理性，而低质量珍珠的 价格则有所下跌。他透露：“今年5月的母亲节和520节日期 间，珍珠首饰作为礼品的销情十分旺盛。而今年爱迪生珍珠 的需求呈现高端化与年轻化，是推动增长的两大关键因素。” 稳健的需求 詹伟建认为，千禧一代、中产阶级和“精致妈妈”(即追求 时尚和优质产品的女士)，都是目前中国珍珠首饰消费的主 力军。他指出：“这些买家追求个性化设计和轻奢珠宝。爱迪 生珍珠圆润、尺寸大，颜色丰富，从经典的白色到鲜艳的色 调一应俱全，完全能够满足他们的需求。” 爱迪生珍珠在2025年最畅销产品为大尺寸的紫色和粉 色珍珠，以及非传统的巴洛克珍珠。同时，他留意到市场上 将珍珠与贵金属、水晶和钻石等不同材质结合的首饰，同样 受到欢迎。 随着消费者越发重视更科技、更环保采购或 生产产品，该公司也正在不断开发可持续珍 珠养殖方法，另外已經在南京建设好太阳 能发电产业與爱迪生珍珠养殖产业完美 结合的基地。 詹伟建说：“我们致力通过创新养 殖技术大大提高珍珠质量，以适应日新 月异的市场趋势，同时保持我们的竞争 优势，与全球珍珠同行共同和谐发展。” Edison Pearl necklace by Hong Kong Edison Pearl Co Ltd 香港爱迪生珍珠公司的爱迪生珍珠项链 Edison Pearls by Hong Kong Edison Pearl Co Ltd 香港爱迪生珍珠公司的爱迪生珍珠
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