MARKET INTELLIGENCE 市场情报 50 | JNA July/August 2025 | Bernardette Sto. Domingo 杜明高 | WHY mixed-metal jewellery IS MORE THAN A TREND 混合金属首饰何以超越潮流 There is a different kind of allure to mixed-metal jewellery. Edgy, fresh and adventurous, it allows for wider design and styling possibilities. For jewellery designers and manufacturers, offering such pieces provides respite from ultra-high gold prices, which have so far increased by nearly 100 per cent over the last five years. More than just a cost-effective strategy, mixed-metal jewellery also affords jewellers new and exciting ways to be creative. Even brands like Tiffany, Pandora, Monica Vinader and David Yurman, to name a few, jumped on the bandwagon and regularly come up with trendy two- or three-toned designs, specifically gold and silver jewellery collections. On the trade front, manufacturers are pushing the envelope of novelty even further, offering gold jewellery combined with platinum, steel and other innovative materials. Ideal pairings Turkish jewellery manufacturer BMA Rings has an expansive selection that melds gold with a variety of metals like platinum, silver and steel. Each ring collection presents different price and design flexibilities, which are attractive to price-conscious buyers especially during times of uncertainty, explained Aras Batri, sales representative at BMA Rings. “We consistently produce new designs using alternative metals to mitigate the impact of high gold prices,” noted Batri. “Our buyers, mostly from Europe and the US, have become more receptive to such innovative pieces.” Data from the World Gold Council showed the price of gold reached US$3,334.75 per ounce as of June 3, 2025, up 98 per cent from US$1,683.45/oz from around the same period in 2020. Jewellers are seeing heightened demand for mixed-metal pieces, and not entirely because of skyrocketing gold prices. 珠宝商见证混合金属首饰的 需求节节攀高，金价飙升仅是原因之一。
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