ORIENT ODYSSEY 2.0 珠光宝旅 2.0 36 | JNA July/August 2025 The first quarter of 2025 witnessed sustained demand recovery across premium product categories, especially white and golden South Sea pearls. This resurgence in demand was most telling during pearl auctions, according to Rio Pearl Director Terence Lee. The company’s February 2025 auction soared past expectations, with 98 per cent of white pearls selling at healthy prices and buyer attendance returning to nearly 80 per cent of levels typically seen during peak seasons. “This stellar performance highlights renewed interest and confidence in quality pearls, where demand continues to be steady,” remarked Lee. Strong and sturdy South Sea pearl production and demand stabilised following years of global uncertainties. This is reflected in pearl auctions across Southeast Asia and Japan, with demand for and prices of high-quality white and golden pearls remaining steady or increasing. A key growth driver for South Sea pearls, specifically the golden variety, is how they resonate with prevailing trends, explained Lee. He said fashion and consumer preferences significantly influence sales of golden South Sea pearls, making them a dynamic product in the luxury market. “What excites us is strong demand — we sold every single harvest of golden South Sea pearls within the quarter,” shared Lee. “This is encouraging and shows growing appreciation for their rarity, beauty and timeless elegance.” The gradual return of international buyers and collectors who are looking for “natural luxury” also contribute to growth as do improved attendance at live auctions and trade events, which signals renewed energy in the pearl sector. In response to improving market sentiment and preference for premium pearls, Rio Pearl is expanding its farm operations in Myanmar to boost pearl cultivation. Rio Pearl unveiled Myanmar's first top-quality white South Sea pearls last year, gaining significant attention in the trade. Lee stated, “We are setting ambitious goals for our harvest, aiming to achieve a 50 per cent yield of white pearls in our annual production.” The company is also eyeing to increase its annual yield by an additional 20 per cent compared to the previous year and strive for a balanced harvest colour ratio of 50 per cent gold and 50 per cent white pearls. 珍珠行业在2025年第一季度展现出惊人的韧性，原 因在于高端类别产品持续复苏，南洋白珠和金珠 尤其炙手可热。 丽雅珠行总经理李小虎表示，需求复苏在珍珠拍卖会上 最为明显。该公司在2025年2月举行的拍卖会成绩超出预 期，当中98%的南洋白珠成交价格理想，买家出席率也恢复 到峰值的近八成。“如此出彩的表现凸显了市场对优质珍珠 重燃兴趣和信心，需求也保持平稳。”李小虎指出。 坚毅向前 近年持续的战争、财政政策改变和宏观经济困局等问题 影响全球，但如今南洋珠的产量和需求已趋于稳定。从东南 亚和日本的珍珠拍卖成绩可见一斑，当中优质白珠和金珠 的需求和价格均保持稳定或上升。 李小虎表示，金珠等类别的增长契机在于反映潮流。他 认为时尚趋势和消费者偏好显著地影响金珠的销情，也令 金珠在奢侈品市场上展现活力。 他分享道：“本季我们售出了所有的南洋金珠，需求令人 鼓舞。这点证明了人们逐渐懂得欣赏其稀有之美和恒久优 雅的光彩。” 寻求“天然奢华”的国际买家和收藏家逐渐回归，加上现 场拍卖和实体展会的参与度提升，标志着行业正焕发一股 新的动力。鉴于市场情绪改善以及优质珍珠大受欢迎，丽雅 珠行积极扩展在缅甸丹老群岛的业务，以提升金珠和白 珠的产量。 去年，该公司推出了首批顶级缅甸南洋 白珠，引起了业内的广泛关注。李小虎称： “我们为珍珠采收量设下了宏大的目标， 白珠年产量务求达到总采收量的50%” 丽雅珠行还希望将年产量同比增加 20%，金珠和白珠的理想比例为五五比。 There is rekindled desire for South Sea pearls after years of market uncertainty, driven by buyers’ growing appetite for “natural luxury,” according to Rio Pearl. 丽雅珠行的负责人表示，市场不稳的状况持续多年后， 买家对“天然奢华”重燃渴求，令南洋珠热度倍增。 Rio Pearl's pearl farm in Myanmar; golden and white South Sea pearls from Rio Pearl 丽雅珠行的缅甸珍珠养殖场;丽雅珠行的南洋 白珠和金珠 南洋珠光彩再现 South Sea pearls regaining sparkle
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