ORIENT ODYSSEY 2.0 珠光宝旅 2.0 34 | JNA July/August 2025 The pearl sector has once again demonstrated its resilience, navigating recent global challenges with strength and adaptability. By the first quarter of 2025, steady demand for top-quality golden South Sea pearls signalled a promising recovery. Growth was particularly evident in Asia – a region that cherishes craftsmanship and heritage and where affluence is growing, according to Jewelmer CEO Jacques Christophe Branellec. Further shaping buying decisions, especially for Jewelmer’s clientele, is a rising preference for ethically sourced and sustainably produced pearls alongside influencer marketing that strongly appeals to aspirational consumers. Branellec said, “Luxury today is defined by experiences and by investing in thoughtfully curated moments and collaborating with like-minded brands beyond the jewellery space, Jewelmer creates unique experiences that resonate with wider audiences, expanding our market reach and brand visibility.” Pearls of opportunity Cultivating a broader base of more sophisticated and discerning clients could support long-term stability for Jewelmer amid ongoing global shifts, including evolving trade policies such as US tariffs and changes in the international landscape. “While tariffs pose challenges to the pearl sector, businesses that remain adaptable and responsive can find ways to navigate the landscape and identify potential opportunities,” noted Branellec. The company aims to reinforce its presence in more resilient markets and focus on value creation to stay on the growth path. Case in point is Southeast Asia, which presents a golden opportunity for the pearl sector, shared Branellec. Indonesia, Malaysia, Thailand and Vietnam, for instance, are all emerging economies seeking quality and meaningful luxury purchases. Meanwhile, e-commerce, personalisation and localised social media content could further bolster brand recognition and customer engagement while storytelling and partnerships are key to transforming “awareness into desire," noted the company official. Renowned for its comprehensive sustainability agenda, Jewelmer sees sustainability as not just a responsibility but a competitive advantage. Its commitment to responsible pearl farming and community livelihood development is its defining factor, shaping its identity and future. “We have seen significant potential for growth in 2025. These are driven by digital initiatives, sustainability and market opportunities,” remarked Branellec. “Jewelmer remains optimistic about the future while acknowledging the need to strategically address economic and competitive challenges to support our ongoing successes.” 经历了几年宏观经济不稳定和政治冲突的影响后， 珍珠行业在逆境中再次展现韧性。2025年第一季 度，市场对顶级南洋金珠的需求有增无减，预示 着行业正在稳步复苏。 Jewelmer首席执行官Jacques Christophe Branellec表 示，特别是在热爱工艺传统和日渐富裕起来的亚洲，业务增 长尤其显著。 此外，现代消费者更推崇合乎道德且可持续生产的珍 珠，网红营销策略也具有吸引力，进一步影响Jewelmer客户 的购买决策。 Branellec解释道：“如今，奢华的真缔在于精心策划的体 验，以及与志同道合的品牌进行跨领域合作。Jewelmer的独特 体验引起了广泛共鸣，从而提升市场覆盖率和品牌知名度。” “珠”多机遇 在战争不断和美国关税等不确定因素下，Jewelmer专注 培养眼光独到的客户群，以保持业务长远稳定。 Jewelmer致力在具韧性的市场上巩固其影响力并创造 价值。Branellec指出，东南亚市场为珍珠行业带来黄金机 遇。印度尼西亚、马来西亚、泰国和越南等新兴经济体正在 寻求优质奢侈品和有意义的消费活动。 电子商务、个性化服务和本地化的社交媒体内容, 可以 提升品牌知名度和客户参与度。Branellec补充道，故事 叙述和合适的伙伴也可以将“意识转化为渴求”。 Jewelmer将全面的可持续发展方针视 为企业责任，也成为了一种竞争优势。他 们对责任珍珠养殖和社区生计的承诺， 是塑造其身分形象和未来方针的决定 性因素。 “数字化举措、可持续发展和市 场机遇，为2025年创造巨大的增长潜 力。”Branellec称。“Jewelmer对未来保 持乐观，同时也深明必须有策略地应对 经济挑战和竞争，才能百战百胜。” 金光流转的南洋珠 Golden pearls, golden prospects Jewelmer is confident about the future of golden South Sea pearls, with innovation, sustainability and diversification supporting growth. 菲律宾南 洋金珠专家Jewelmer,以可持续创新产品和多元化市场推动发展，对未来充满信心。
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