ORIENT ODYSSEY 2.0 珠光宝旅 2.0 32 | JNA July/August 2025 Australia’s Autore Group recorded a strong 2024 on the back of consistent demand for South Sea pearls. And 2025 is shaping up to be another year of growth across its wholesale and direct-to-client businesses, particularly in Australia and Asia. “There is growing demand for South Sea pearls due to their sustainable and rare nature. The challenge lies in educating consumers about the value of these gems, and the production process,” noted Ruby Autore, marketing head and international jewellery manager of Autore Group and founder and creative director of Autore Moda, the pearl specialist’s contemporary demi-fine jewellery brand. Premium-quality pearls were top performers, with buyers seeking sustainable luxury alongside young highnet-worth individuals fuelling sales, added Ruby. Autore’s auction results also indicate strong market recovery amid slightly higher prices. “The type of lots coupled with the high quality and variety of goods mean that our auctions are still clearing 90 to 95 per cent of goods on offer,” she added. Meanwhile, pricing for commercial products is on the uptick due to tighter supply and higher demand for entrypoint necklaces. Sustainable future Autore has been at the forefront of sustainable pearl farming for many years. According to Ruby, the company’s operations in Australia and Indonesia are built on regenerative aquaculture. At the core of its sustainability agenda are conscious farming, marine protection, community empowerment, reef regeneration and education, to name a few. “We remain optimistic about growth as consumers gravitate toward timeless, meaningful purchases. South Sea pearls – rare and sustainable – offer exactly that,” noted the company official. “Our diverse market presence, spanning Asia, Europe and Australia, makes us resilient against regional downturns and shifting policies.” Moving forward, Autore is preparing for another brilliant year of growth. Autore Moda is launching new collections later this year, focused on refined statement pieces that are modern, wearable and sustainably made. There are also new collaborations with luxury fashion stylists and costume designers to bolster Autore’s red-carpet presence. The company is likewise expanding to new markets. “Autore will also be celebrating a heritage milestone in 2026 – 35 years of Autore Group. We are very proud of where the business is today as well as our longstanding relationships with clients and staff,” remarked Ruby. The enduring allure of pearls 受惠于南洋珠的持续需求，澳大利亚珍珠供应商 Autore在2024年取得了辉煌的成绩。2025年的批 发和直销业务势将再次实现增长，澳大利亚和亚 洲市场尤其乐观。 Autore集团市场营销主管及国际珠宝经理Ruby Autore， 同时兼任旗下当代轻奢珠宝品牌Autore Moda的创始人兼 创意总监。她表示：“稀有的可持续南洋珠需求日增，现在的 挑战在于向消费者灌输珍珠的价值和制作工艺。” Ruby指出，顶级珍珠销情强劲，主要支持者为追求可持 续奢华的买家与年轻的高净值人士。 Autore的拍卖结果也显示，尽管价格稍有上涨，珍珠市 场似乎正在复苏。她续称：“我们的拍品种类繁多且质量优 良，因此仍然达到90%到95%的成交率。” 与此同时，由于供应紧张以及入门款式项链的需求增 加，也令商业级珍珠的价格上升。 可持续的未来 Autore是可持续珍珠养殖的领头羊。Ruby表示，他们在 澳大利亚和印度尼西亚的业务均建立在再生水产养殖的基 础上。其可持续发展方针涵盖道德养殖、海洋保护、社区赋 权、珊瑚礁再生和教育工作等。 “现代人渴望恒久珍存有意义的精品，而南洋珠既 稀有且合乎可持续原则，因此我们对业务增长持乐观态 度。”Ruby指出。“本公司的市场遍布亚洲、欧洲和澳大利亚， 能够抵御经济低迷和政策变化的影响。” Autore正在密锣紧鼓，为来年的发展做好准 备。Autore Moda即将推出全新系列，呈献风 格摩登精致、可穿戴性高又可持续制造的 个性单品。此外，Autore还与高级时尚造 型师和服装设计师开展全新的合作项 目，在红毯上绽放光芒。同时积极拓展 新市场。 Ruby强调：“Autore集团将在2026 年庆贺成立35周年。能够建立今天的 里程碑，以及与客户和员工维持友好的 合作关系，令我们深感自豪。” Autore remains upbeat about business prospects, thanks to consumers’ growing affinity for timeless South Sea pearls. 现今消费者日渐钟情于 经典高雅的南洋珠，令Autore 对业务前景充满信心。 历久弥新的珍珠魅力
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