MARKET INTELLIGENCE 市场情报 44 | JNA January/February 2025 Japan is carving out a distinct space in the global bridal jewellery market by interweaving tradition with modernity. Japan-based companies specialising in bridal jewellery are offering products imbued with cultural significance, emotional values and exquisite craftsmanship. This trend aligns with a broader market shift where younger consumers prioritise meaningful purchases, according to Japanese jewellers. Cultural inspiration Japanese bridal jewellery remains attractive to both local and international consumers, thanks to its meaningful attributes and consistent quality. The allure of these pieces lies not only in their aesthetic appeal but also in the rich cultural narratives that they carry. According to Toshiya Noji, managing director of Japanese jewellery brand IzumoKanouring, consumers are increasingly becoming interested in designs that pay tribute to Japanese culture and tradition. Founded in 2019, IzumoKanouring specialises in Japanese culture-inspired engagement and wedding rings. The brand's signature collection showcases the Kanoumusubi knot, which symbolises the fulfillment of wishes, along with the Japanese concept of five colours or “Goshiki.” Each of the colours – green, red, yellow, white and purple – represents a specific virtue: Affection, propriety, trust, righteousness and wisdom. The design thus suggests eternal happiness for the couple. “In this collection, the Green Goshiki wedding rings are most favoured. People love how dimensional it is, with a JAPAN-MADE BRIDAL JEWELLERY 日本制造婚嫁首饰将传统与浪漫完美結合 fuses tradition with romance | Sharon Kwok 郭芷雯 | Japanese jewellers are promoting bridal jewellery that combines culture with contemporary aesthetics. Embellished with popular motifs such as symbolic knots and the beloved Sakura, these meticulously crafted pieces are ready to enchant couples worldwide with their unique blend of culture, artistry and innovation. 日本珠宝商致力推广 糅合文化与现代美学的婚嫁首饰。这些精雕细琢的首饰缀有象征性的绳结和人见人爱的樱花等元 素，将文化底蕴、艺术美感和匠心独运巧妙融合，产品將令世界各地的新人着迷。 Wedding rings by SJ Jewelry Corp SJ Jewelry Corp结婚戒指 Wedding rings by IzumoKanouring IzumoKanouring结婚戒指
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