INNOVATION 创新科技 JNA January/February 2025 | 27 a point of origin with nano markers, Internet of Things and a patented Certificate of Origin. These tools are then connected to 12 security measures that allow the rough diamond to be tied to the final polished product. Bruno Scarselli, CEO of Authentia, said, “Without a policing body or authority to verify the data written on a block, can we be certain that the data has not been tampered with? A legal, patented framework is the only way to determine the value of the data and its authentication. Authentia is the next-generation data collection system that is ideal for any government agenda.” Launched in February 2024, Authentia started with 90 mines in South Africa and a rough auction company. It now has 30 more mines on the platform and, at press time, was on the verge of signing an agreement with an African government to serve as the traceability vehicle for all their mining operations, according to Scarselli. “We onboarded 200,000 rough stones in the eight months since our launch. There are four pilots ongoing to add several million rough stones by the first quarter of 2025,” he further disclosed. It was in the second half of 2024 that Authentia began tapping the midstream and discussing pilot programmes for the retail sector. Drawn by the system’s patented tools, DelGatto Finance Fund signed up in October, agreeing to offer debt finance for rough diamonds accompanied by Authentia’s Certificate of Origin as well as financing for polished diamonds with Authentia’s Title of Ownership. Dalumi Diamonds and Dison Gems joined the platform in November. According to Scarselli, Authentia is the only company to guarantee a point of exit and entry in the world markets by using readers for rough and a smartphone app for the authentication of the polished diamonds. “As the only legally patented traceability platform with IPs in just about every modern jurisdiction, I see Authentia • Industry shift from hands-on and loop-orientated operations to technology-driven and standardised structure 行业从动手和循环导向转向由技术驱动 和标准化的架构 • Greater online engagement with emphasis on social media and consumer insights as younger consumers, who gravitate towards brands, form a larger part of the market 随着更年轻的消费者(他 们倾向于品牌)占据了更大的市场份额，在线参与 度更高，重点是社交媒体和消费者洞察 • Online activity turning towards research and advice, rather than actual purchases. Multichannel communication will be key to conversion, with storytelling playing a pivotal role 在线活动转向研 究和建议，而不是实际购买。多渠道沟通将是转化 的关键，讲故事将发挥关键作用 • Diamond-testing machines available downstream to build consumer confidence in their purchases 下游提供钻石测试机，以建立消费者的购买信心 • AI-powered, high-speed grading to thrive in labgrown space as lower product prices negate the need for expensive certificates 由于较低的产品价 格消除了对昂贵证书的需求，人工智慧驱动的高速分 级将在培育领域蓬勃发展 • Greater AI use for understanding and planning diamond manufacturing to drive efficiencies 更多地 使用人工智慧来理解和规划钻石制造，以提高效率 • Increased adoption of Application Programming Interfaces (APIs), which enable machines to talk to each other, to surface and share data for traceability, provenance, standard processes and reports 更多地采用应用程序编程接口 (API)，使机器能够 相互通信，显示和共享数据，以实现可追溯性、出 处、标准流程和报告 TECHNOLOGY TRENDS IN 2025 AND BEYOND 2025年及以后的技术趋势 according to Tracr CEO Wesley Tucker 根据Tracr 首席执行官Wesley Tucker 的见解
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