MARKET INTELLIGENCE 市场情报 86 | JNA September/October 2024 While Italy is known the world over as a bastion of jewellery artistry and sophistication, the country’s jewellers are also making strides in business innovation and fresh growth strategies to stay relevant in an ever-evolving trade. Companies are expanding their reach in search of new markets, Asia in particular, while regularly updating iconic collections to include contemporary concepts and elements. Some are steadily building their social media presence and revolutionising designs to attract a younger generation of buyers – all the while remaining resilient in the face of challenges and adaptive to new realities in the business. Italian artistry Understated elegance and innovative designs are the cornerstone of Italian-made jewellery, according to Giulia Callegari, owner of FerriFirenze. The company, which implements a meticulous design and production process, operates a manufacturing facility in Florence, Italy. | Bernardette Sto. Domingo 杜明高 | Vito jewellery pieces by FerriFirenze FerriFirenze的Vito系列珠宝 Italian jewellers have time and again proven their world-class prowess in jewellery manufacturing and design. Faced with modern challenges, they are progressing and constantly innovating to sustain their edge in the business. 意大利珠宝商在制造和设计方面，一再展现世界级水平。面对当今的挑战，他们秉持进 步和创新的精神，以保持优势。 jewellery trade Modernisation and heritage in 意大利珠宝业之 现代与传统 Italian
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