INSIGHT 睿智角度 46 | JNA September/October 2024 Rio Pearl is further strengthening a multifaceted growth strategy encompassing pearl farming, auctions and ethical practices to sustain success in the pearl trade. 丽雅珠行正在进一步加强珍珠养殖、拍卖和道德实践等多元发展策略，以维持成功优势。 RIO PEARL: Capitalising on quality and modernisation 丽雅珠行以质量与现代化为先 | Bernardette Sto. Domingo 杜明高 | Hong Kong-based Rio Pearl has consistently demonstrated its expertise in pearl farming technology, sustainability and product innovation over the years. It recently made waves in the pearl trade with the launch of two revolutionary products: Rainbow Gold South Sea pearls in 2023 and M White South Sea, Myanmar’s first top-quality white South Sea pearls, in 2024. Response has been encouraging as these continue to gain buyer attention in key pearl markets. Displaying mesmerising shades of red, pink and green, Rainbow Gold pearls debuted at the company’s Hong Kong and China auctions in 2023. M White South Sea, meanwhile, was unveiled early this year. Both pearl products are produced in Rio Pearl’s farms off the pristine waters of the Mergui Archipelago in Myanmar. According to Rio Pearl Director Jonathan Cheng, more than 95 per cent of the company’s Rainbow Gold and M White South Sea pearls were snapped up at auctions held in January, March and June this year. This demonstrates buyers’ growing penchant for innovative products that stand out in the market. “Rainbow Gold is considered a premium pearl and is favoured in various countries,” explained Cheng. “M White South Sea pearls are preferred by customers seeking an exquisite and dedicated lustre.” Rio Pearl’s research and development efforts are currently focused on upgrading the quality and appearance of these pearls as well as identifying methods to bolster production. It is also conducting studies to enhance the pearls’ optimal colour to better resonate with evolving market preferences. The Myanmar white, for instance, is still in its infancy so there is ample room for further development, noted Cheng. Sustainable pearling The company is also at the forefront of sustainability initiatives in the pearl sector. In particular, Rio Pearl is implementing policies on effective communications, resource allocation and pollution prevention, among other measures. “To ensure that we minimise any adverse environmental impact caused by our pearl farming activities, we regularly commission a third-party consultant to generate Environmental Impact Assessment reports,” explained Cheng. M White South Sea pearls, and a Rainbow Gold South Sea pearl M White South Sea南洋白珠 和彩虹南洋金珠
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