PERSPECTIVE 精辟视野 28 | JNA September/October 2024 In addition, Hatta New World capitalises on social media, influencer partnerships and exclusive events to effectively engage with today’s increasingly discerning buyers. “The luxury market is currently seeking jewellery that is both stylish and meaningful,” shared Chang. “Designs that feature rare coloured gems like emeralds, rubies, sapphires, Paraiba tourmalines and hackmanite stones are highly coveted. Bespoke pieces that tell a story or have a unique history are also trendy.” New initiatives The company unveiled several new initiatives in 2024, headlined by a sustainability programme that focuses on responsible sourcing and reducing its environmental footprint. Hatta New World has partnered with a number of charitable institutions to create limited-edition collections. In the area of corporate social responsibility, it is dedicating time and resources to developing more charitable programmes for a larger number of beneficiaries. The jeweller is maintaining an upbeat outlook for 2025, supported by rising demand from Asia and the market’s fascination for luxury jewellery. Prospects are also bright for ICA | GemLab, in which Hatta New World is an investor. Hatta New World Co Ltd is gearing up for stronger growth across its business segments, buoyed by its decades-long expertise in the luxury sector alongside new initiatives to bolster demand. According to Chang Hatta, founder of Hatta New World, 2024 was a year of milestones for the company, having launched a new e-commerce platform and a bespoke jewellery design service. “Business has been stronger with a significant increase in sales revenue compared to last year,” noted Chang. A resurgence in the upscale jewellery sector in 2024, driven by solid demand from high-net-worth individuals and a growing interest in unique, top-quality pieces, also boded well for the company. Hatta New World also faced challenges arising from fluctuating gold prices, evolving consumer behaviours and increasing competition. “To address these, we focus on creating exclusive, limited-edition collections that showcase exceptional craftsmanship and rare gemstones,” continued Chang. Asia – particularly China, Japan and Southeast Asia – is fuelling robust demand for high-end jewellery. Meanwhile, young, affluent consumers who favour one-of-a-kind jewellery pieces, are also driving sales. 开创珠宝新世界 Hatta New World: The business of luxury A glittering name in Asia’s jewellery sector, Hatta New World is rising to the challenge of meeting evolving consumer preferences while retaining its edge in business. 一个在 亚洲珠宝界烁烁生辉的名字——新世界海达，正积极迎合消费者喜好的变化，同时保持行业优势。
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