MARKET INTELLIGENCE 市场情报 48 | JNA November/December 2024 Japanese craftsmanship took centre stage at Japan Jewellery Fair (JJF), which is renowned as the largest B2B jewellery exhibition in Japan. Organised by Informa Markets in partnership with the Japan Jewellery Association (JJA), the fair, held in Tokyo from August 28 to 30, 2024, featured 352 exhibitors from Japan and other countries and regions. The 2024 edition saw an increase in the number of overseas exhibitors and foreign buyers, particularly from Southeast Asia. JJF 2024 welcomed 12,319 visitors, down by around 8 per cent from 2023. Exhibitors attributed the decline in footfall to the impact of Typhoon Shanshan, which made landfall in Japan on August 29. Other factors that affected business at the show were the depreciating Japanese yen, weak domestic demand and global economic instability. Amid such challenges, the event exceeded exhibitors’ expectations, thanks to the quality of buyers who showed up at the fair. Several exhibitors told JNA that they entertained buyers from China and Southeast Asia. Meanwhile, a livestreaming programme arranged by the organiser played a significant role in driving sales. “Given the current market situation, the fair moved at a slower pace, mirroring the overall business in 2024. However, we still met serious buyers at the fair,” said Deepali Agarwal, founder of Japan-based coloured gemstone specialist EM Corp. “The show was satisfactory for us.” Overseas exhibitors also leveraged the fair to tap the Japanese market. African luxury jewellery brand Patrick Mavros showcased a curated jewellery collection tailored for Japan, which caught the eye of both local and international buyers, according to its creative director Forbes Mavros. This was the Mauritius-based company's first time to join an exhibition in Asia. “Our goal is to introduce our meticulously crafted pieces with unique nature-inspired designs to jewellery lovers in Japan and to ultimately grow our brand's international recognition," said Forbes. "We met buyers from top department stores as well as potential local partners who can support our future ambitions in Japan and Asia.” Japan-made Among the show’s strongest draws were Japan-made jewellery pieces, which captivated both international and domestic clients. Hyuga Hoshoku Co Ltd offered a new series of flexible, spring-like 18-karat gold rings, embellished with coloured gemstones. This was a favourite among foreign buyers, particularly from China and the Philippines. 2024年日本珠宝展聚焦本土工艺 The Japan Jewellery Fair (JJF) 2024 showcased Japan's jewellery manufacturing prowess. The diverse array of high-quality jewellery and innovative designs displayed at the fair garnered interest from both domestic and overseas buyers throughout the three-day event. 为期三天的2024年日本珠宝展(JJF)呈献优质创新的珠宝设计，吸引了日本及 海外买家纷至沓来，极致展现日本的珠宝制造实力。 Japan Jewellery Fair 2024 highlights local artistry | Sharon Kwok 郭芷雯 |
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