MARKET INTELLIGENCE 市场情报 40 | JNA November/December 2024 becoming known as “the town of gems and jewellery in South Korea.” Jang HyeonJu, CEO of Echo.Private, underscored the popularity of tennis bracelets and necklaces in South Korea. “Tennis bracelets with butterfly motifs are moving fast. As such, we are focusing on producing better-quality jewellery pieces to fuel sales. For instance, we keep enhancing the clasps used in our tennis bracelets by experimenting with different designs,” Jang said. The company primarily sells to the domestic market but its aim is to expand its reach across Asia by participating in international jewellery exhibitions. Meanwhile, Lisa Li, manager of China-based jewellery mounting company Zhu Zhu Bao, said solitaire ring mountings are rising in popularity in China. Faced with a challenging environment, she said the company is looking to tap new opportunities in the Middle East. Zhu Zhu Bao runs its own manufacturing facility in China where an in-house team produces over 10,000 mounting designs made for gemstone, diamond and pearl jewellery. The company also offers customisation services. Türkiye-based Mounting Design, for its part, manufactures high-quality mountings at its own production facility. Its focus is on mounting designs inspired by Türkiye’s rich history and tradition. These are specifically targeted towards the domestic market. Murat Karagülle, general manager of Mounting Design, said chokers are in high demand today as opposed to long chains two years ago. 相比去年，2024年的经济呈放缓迹象，珠宝托生产 商因此针对买家喜好来调整对策，以维持业务稳 健。《JNA亚洲珠宝》的受访公司表示，金价飙升、 全球经济低迷和地缘政治局势紧张，同时为行业带来新的 挑战和机遇。市场也更加重视产品素质和独特设计，对于推 动业务发展至关重要。 花式切割钻石珠宝托 土耳其Sina Mounting & Jewellery公司在伊斯坦布尔和 迪拜生产各类珠宝托产品，以供应本土和海外市场，其中包 括墨西哥、欧洲、中东、曼谷、中国香港，以及台湾地区。 出口经理Mehmet Faruk Gürel表示，花式切割钻石的珠 宝托日渐受欢迎，特别是在中国、泰国、柬埔寨和越南等亚 洲市场。 “我们的目标客户钟情于马眼形、梨形、祖母绿式切割 和长方形切割钻石项链，并采用我们的优质设计进行生产。” Sina的大部分珠宝托产品，都是在其伊斯坦布尔厂房使 用18K金手工制作而成。 He noted, “Our mountings are produced with excellent polish, allowing clients to set their own stones without the need for additional polishing. This means that they do not lose more gold during polishing.” A challenge that jewellery mounting manufacturers face at the moment is buyers increasingly demanding for new mounting designs, Karagülle said. The company is now unveiling fresh designs every six months to keep up with the demand. “Being situated in Türkiye means we are between Asia and Europe, helping facilitate trade and sourcing of raw materials. This is an advantage that enables us to maintain our business,” said Karagülle. As the jewellery industry continues to innovate and adapt to changing consumer preferences, one thing remains clear: The art of jewellery mounting is a timeless craft that thrives on creativity, craftsmanship and companies’ ability to meet new demand for inventive products. Necklace and earring mountings by Sina Mounting and Jewellery Sina Mounting and Jewellery的项链托和耳环托 Tennis bracelet mounting by Diamond Empress Co Ltd 帝艺珠宝的网球手链托
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