MARKET INTELLIGENCE 市场情报 JNA November/December 2024 | 39 sales. Another interesting development is an increase in the number of Sina’s clients who manufacture lab-grown diamonds (LGDs). Gürel noted that Sina’s client portfolio consists of jewellers who focus on natural diamonds and those who are in the LGD business. “As a mounting company, I entertain customers from both natural and lab-grown diamond sectors,” he said. “I see this as an advantage since I can cater to both markets. I am also optimistic about further growth in the demand for lab-grown diamond jewellery next year, which will bode well for us.” Gürel likewise highlighted Türkiye’s rich jewellery making history, with skilled artisans who specialise in intricate designs and traditional craftsmanship. Hence, Türkiye is able to offer an extensive selection of mounting designs to global markets. “We are masters in handmade jewellery products and we specialise in producing lightweight jewellery pieces, thereby fulfilling the unique sourcing needs of a wide range of clients,” he added. Innovative techniques Chinese companies are also making a name for themselves in the jewellery mounting sector. Their forte is providing sophisticated and intricate mounting designs, which they achieve through state-of-the-art technology at their factories. Case in point is Diamond Empress Co Ltd’s innovative production technique that sets it apart from the competition. “Steel, with its high melting point, retains its shape better compared to plastic moulds. By utilising steel moulds instead of plastic, our mountings achieve a higher level of standardisation, ensuring consistent and uniform shapes,” remarked Zacky Xie, marketing manager of Diamond Empress. “Additionally, we offer mountings for diamonds of various sizes to meet different client orders.” For over 20 years, Diamond Empress has specialised in the manufacture of 18-karat gold mountings for diamond and coloured gemstone jewellery and semi-finished jewellery using CNC technology, among other techniques. Its primary market is China, with wholesale distribution to Europe, Singapore, Malaysia and Thailand. Among Diamond Empress' best-selling items are tennis bracelet mountings, which are sought after for their even and precise alignment that is ideal for flawless gemstone setting. The symmetry and alignment of the stones enhance the overall aesthetic appeal of the jewellery piece while providing comfort, thanks to the smooth edges. “A tennis bracelet is a classic style. It sells all-year-round and reflects a company’s craftsmanship and dedication to product quality. Best-quality items will always have a strong following in the market,” said Xie. “China is renowned for its cost-effective manufacturing processes, making it a competitive choice for jewellery mountings.” Design trends South Korea has also emerged as a rising jewellery manufacturing hub in recent years. One of the companies interviewed by JNA is Echo.Private, an up-and-coming mounting and gold and silver jewellery producer from Iksan, which is Ring mountings by Sina Mounting and Jewellery 的戒指托 Bracelet mounting by Diamond Empress Co Ltd 帝艺珠宝的手链托 Bracelet mounting by Diamond Empress Co Ltd 帝艺珠宝的手链托
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