MARKET INTELLIGENCE 市场情报 38 | JNA November/December 2024 Jewellery mounting producers are capitalising on changing buyer preferences to sustain the business amid a slowdown in 2024 compared to 2023. According to companies interviewed by JNA, soaring gold prices, a global economic downturn and geopolitical tensions are giving way to new challenges and opportunities in the trade. A stronger focus on high-quality products and unique designs is also critical to promoting growth. Fancy-shaped diamonds Türkiye-based jewellery and mounting manufacturer Sina Mounting & Jewellery offers a diverse array of mounting models produced in Istanbul and Dubai for domestic and overseas markets, which include Mexico, Europe, the Middle East, Thailand, Hong Kong and Taiwan. According to Mehmet Faruk Gürel, export manager of the company, mountings for fancy-shaped diamonds are becoming more sought after in the business, particularly in Asian markets like China, Thailand, Cambodia and Vietnam. “Clients are showing interest in necklaces featuring marquise, pear-shaped, emerald-cut and baguette-cut diamonds. We target buyers who manufacture high-end jewellery with the aid of our top-quality designs,” he said. Majority of Sina’s mounting products are handcrafted in 18-karat gold at its factory in Istanbul. Citing current market conditions, Gürel revealed that clients are now on the lookout for 14-, 10- or 9-karat gold mountings as opposed to the traditional 18-karat gold. As such, the company is considering producing a larger volume of mounting products that are lighter in weight to drive Jewellery mountings by Sina Mounting and Jewellery 的珠宝托产品 珠宝托供应商的 崭新机遇 Manufacturers of jewellery mountings are taking advantage of rising demand for fancy-shaped diamond mountings alongside stronger preference for lightweight gold products as an alternative to traditional 18-karat gold pieces. 专门生产珠宝托的公司窥见市场对花 式切割钻石珠宝托的需求，以及消费者由传统 18K金首饰转向轻金产品的偏好，充分掌握当 中的机遇。 jewellery mounting companies Emerging opportunities for | Sharon Kwok 郭芷雯 |
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