SPOTLIGHT 市场聚焦 JNA May/June 2024 | 31 Origin (SMO), which provides responsibly sourced, traceable and mercury-free gold from mines in Mali accredited with the highest social, cultural and environmental standards. Every ounce of SMO gold comes with a QR code that indicates where the gold was mined, the journey it took and the positive impact it has made along the way. “Unlike most manufacturers keen on sustainability, we do not use recycled gold since this could come from any source that would not meet our ethical standards. It may come from conflict areas or be used to fund wars around the world,” Triglone said. “Instead, all our gold is traceable to a specific mine. And if the order is for recycled gold, we recycle our own gold to maintain a full chain of custody.” Jewelarc aims to apply the single-mine-origin concept to the rest of the raw materials it uses for its jewellery. The company plans to exclusively stock only traceable diamonds this year and is currently in negotiations with a source of single-mine-origin diamonds. In the meantime, it buys commercial-grade diamonds from sources that can prove their provenance to two mining regions, Sierra Leone and Botswana, that have strong support programmes for their artisanal miners and their communities. Jewelarc is also part of and strongly endorses the Provenance Proof blockchain that traces ethically sourced coloured gemstones. And while it currently uses recycled silver, it is scouring the market for single-mine-origin options as well. Fine pursuits Similarly taking earth-friendly operations to heart is India-based jewellery manufacturer Fine. In 2019 during the pandemic, the 35-year-old company underwent profound introspection and emerged on the side of sustainability. “All the key players in the company collectively decided we wanted to make the planet better for the next generation,” recalled Abhik Kothari, Fine's vice president, USA Division. Chief Financial Officer Jignesh Hemani was appointed sustainability officer to lead the company’s ESG efforts. Fine implemented eco-friendly manufacturing processes, switched fully to renewable energy, used recycled metals in all its jewellery, adopted biodegradable packaging and invested in several environmental and community projects, among others. “We already adhered to responsible business practices before the pandemic, but our transformation in 2019 onwards heralded bigger changes that could truly impact people and the planet for the better,” said Kothari. “We drew up an action plan that identified our big goals year by year and how to achieve these.” Fine has since planted and nurtured over 10,000 trees in India – fruit-bearing trees in farmlands to help reduce carbon dioxide and provide local families with income; mini forests in rural areas; and carbon sink projects in urban areas for carbon sequestration and to offer shade and reduce air and noise pollution. Also noteworthy are its water management programmes such as the creation and desilting of lakes for the betterment of local communities. Last year, Fine reduced its operational carbon footprint by 90 per cent, its power consumption by 45 per cent and its water consumption by 70 per cent. Business realities While Fine’s transformation into a sustainable jewellery manufacturer started as an internal process towards greater social relevance and fulfilment, it has reaped commercial benefits for the company. Its corporate tagline, “Making jewellery with love for our planet,” reflects its purpose and principles. “Many of our customers supported our journey and we found more like-minded people wanting to work with us as we moved along,” said Kothari. “Customers that shared our values were interested in our services. Our vision, while internally inspired, became a distinguishing feature for us as a boutique jewellery manufacturer.” Bridal rings in recycled precious metal by Fine Fine的再生贵金属结婚戒指 Ring by Fine Fine的戒指产品 Ring by Jewelarc International Ltd Jewelarc International Ltd的戒指产品
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