FOCUS 焦点 8 | JNA March/April 2024 Sustainability considerations could somehow influence 20 per cent to 30 per cent of fine jewellery purchases by 2025, according to a McKinsey & Co report on the jewellery trade published in 2021. In fact, concerns over an impending climate crisis alongside evolving consumer preferences are driving gemstone and jewellery companies to rethink priorities and revisit business practices – all in the aim of embracing ecofriendly processes throughout the supply chain. Being sustainable can also help companies earn the trust of younger consumers. According to industry experts, leadership programmes can aid in spearheading Environmental, Social and Governance (ESG) strategies. Headlining sustainability initiatives in the jewellery sector are the Responsible Jewellery Council (RJC), the International Colored Gemstone Association (ICA), Diamonds Do Good (DDG), Watch and Jewellery Initiative 2030 (WJI 2030) as well as the Gemological Institute of America (GIA), among others. Taking action Geneva-based WJI 2030, founded by luxury group Kering and Richemont-owned Cartier, brings together watch and jewellery brands, trade associations and key stakeholders to make impactful changes across three pillars: Climate resilience; biodiversity and nature; and inclusiveness. Currently with nearly 60 members, it is guided by the Ten Principles of the United Nations Global Compact and the 17 Sustainable Development Goals (SDG). Iris van der Veken, executive director of WJI 2030, explained, “As we step into 2024, the future emphasises integrity, transparency, traceability and circularity, which demands a collaborative mindset.” Belonging to an industry that is “deeply connected to beauty and emotions,” jewellers carry a dual responsibility: To nurture and to act, she noted. As such, rethinking the entire jewellery lifecycle, from design to aftercare, and exploring circularity in business | Isabella Yan | Conscious consumerism, the climate emergency and corporate accountability are fuelling the gem and jewellery industry’s drive towards a more sustainable path. JNA sits down with leading trade organisations that are actively pursuing Environmental, Social and Governance (ESG) initiatives. 消费意识抬 头、气候问题迫在眉睫，加上企业责任举足轻重，都在推动珠宝行业走上可持续发展之路。 《JNA亚洲珠宝》与遵循环境、社会和治理(ESG)方针的贸易组织进行了详细访谈。 matters in the jewellery trade 珠宝业的可持续进程 Kamtonga Project of the International Colored Gemstone Association’s Gems Keep Giving programme 国际有色宝石协会 Gems Keep Giving计划之Kamtonga矿区项目 (Photo credit 照片鸣谢：Jeffrey Post)
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