DESIGN 设计 16 | JNA March/April 2024 Men’s jewellery is progressing beyond traditional watches and wedding bands as men steadily embrace the wearing of jewellery to express their personality and individual style. From intricately crafted necklaces to bold rings and stylish bracelets, jewellery is becoming an integral part of men’s everyday fashion choices or special occasion picks. According to jewellers, the industry has witnessed a surge in the number of male celebrities effortlessly adorning themselves with eclectic jewellery pieces. The influence displayed by these trendsetters has played a pivotal role in driving consumer demand in recent years. And while the market is dominated by a few renowned brands, an increasing number of jewellery manufacturers and designers are jumping on the men’s jewellery bandwagon as they recognise the potential of this growing market. They are also offering more options to cater to rising consumer demand for innovative designs. Gem sparkle While traditional materials such as gold and silver are popular choices for men’s jewellery, more contemporary designs increasingly feature a wider variety of gems. The designs skilfully blend style and masculinity with a touch of elegance. Abhishek Patel, vice president of US-based jewellery manufacturer Dialust Inc, said his clients are keen on acquiring jewellery pieces embellished with more diamonds. A signature collection from Dialust comprises diamond-studded rings, which come in yellow, white and rose gold. Yellow gold is the most preferred choice among US consumers, according to Patel. | Sharon Kwok 郭芷雯 | Jewellery for men has risen in popularity in recent years as male consumers confidently explore exciting new ways to express their personal style. More versatile pieces alongside unconventional gemstones are all the rage now in this ever-evolving jewellery category. 近年，男士珠宝首飾蔚然成风，皆因男 性消费者正积极探索以新方式来展現个人风格。在日新月异 的珠宝类别中，百搭的首飾和非传统的宝石成为時尚潮流。 当代男士气概 Thick curb chains by Aequa & Co Aequa & Co的Curb粗项链 Contemporary masculinity
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