MARKET INTELLIGENCE 市场情报 60 | JNA July/August 2024 Gold jewellery dazzled buyers at the 55th Istanbul Jewelry Show (IJS), which brought together global industry players in the Turkish city for four days of B2B networking and transactions. The fair is organised twice a year by Informa Markets. The first 2024 edition, held from April 17 to 20, featured more than 1,500 exhibitors from 16 countries and attracted over 30,000 visitors from 139 countries, 41 per cent of which were from overseas. The total number of international visitors rose 8 per cent from the previous year, revealed the organiser. IJS, held traditionally in March and in October, took place in April for the first time in 2024. The fair also debuted a new logo and branding. IJS Founding Partner Şermin Cengiz noted, “This transformation is not only a turning point but also a beginning.” The show will continue to shine the spotlight on the jewellery industry under the IJS brand, now represented by a modern tulip figure – the emblem of Istanbul. The sparkle of gold Exhibitors said business was stable throughout the fair but majority of them also cited slower traffic and sales due to a severe flood in Dubai on April 16, the Middle East conflict and global economic headwinds. Meanwhile, some of them observed a growing demand for better-quality, one-of-a-kind jewellery pieces that are more affordable, given ongoing economic and political uncertainties around the world. Notably, an extensive showcase of gold jewellery pieces garnered significant attention at the fair. Within the gold jewellery section, fine jewellery pieces, innovative designs and commercial items were among the fastest-moving products. Amid a general preference for 18-karat gold jewellery, buyers from the US and Europe gravitated towards 14-karat gold while customers from the United Arab Emirates mostly asked for 21- to 22-karat gold items. In terms of jewellery design, evil eye and animal-inspired pieces were all the rage among buyers. Several exhibitors likewise unveiled new collections at the fair. Gold jeweller Cilek Koncept Jewellery introduced its latest Bee Mine Collection, featuring bee-motif rings, earrings, pendants and bracelets in 14-, 18-, 21- and 22-karat gold. “People love the nature-inspired design of this collection. The use of 14-karat gold in these pieces offers a more modern aesthetic, which resonates strongly with consumers,” said Aysenur Aslan, corporate communications manager of Cilek Koncept Jewellery. EMA Jewellery, for its part, offered a wide range of uniquely designed gold chains, pendants and charms, among other jewellery pieces. Amely Neuner of EMA Jewellery observed that transformable jewellery pieces are gaining popularity in the market. | Sharon Kwok 郭芷雯 | Istanbul fair 金饰在伊斯坦布尔珠宝展上熠熠生辉 Gold jewellery shines at The April edition of this year's Istanbul Jewelry Show (IJS) has placed Türkiye in the spotlight, with majority of exhibitors reporting steady business, backed by solid demand for gold jewellery throughout the four-day event. 今年4月的伊斯坦布尔珠宝展（IJS）再次让土耳其成为国际焦点，大部分参展商都表示，在为期四天 的展会中整体生意平稳，市场对金饰的需求殷切。
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