MARKET INTELLIGENCE 市场情报 JNA July/August 2024 | 57 Spanish jewellers are the industry’s go-to suppliers of expertly made fine-quality children’s jewellery, with top clients hailing from the major markets of the US and Europe, and Asia to some extent. Leveraging their know-how in producing dainty and lightweight jewellery, companies are increasingly counting on solid demand for such pieces from young female buyers to further bolster sales. New markets also present glowing opportunities for expansion and growth, according to manufacturers interviewed by JNA. Market leaders Pie de Rey Designs SL, a family-owned enterprise from Cordoba, Spain, specialises in the manufacture of a wide range of gold jewellery, from 9-karat to 21-karat pieces. Established in 1973, the company has over 9,000 designs in its inventory. Mario Alonso, Pie de Rey’s export manager for Europe and the Middle East, said the company started exporting children’s jewellery in 2000. By 2010, 95 per cent of its production was being shipped to the US and the Middle East. It also has clients in a few Asian markets, specifically Malaysia and the Philippines. US buyers favour 14-karat gold jewellery while 18-karat and 21-karat items are more popular in the Middle East. Majority of the jewellery pieces are 5mm to 6mm in size and adorned with coloured gemstones, freshwater pearls, mother-of-pearl as well as synthetic gems. “We offer smaller, more affordable jewellery for children. That is our traditional market,” noted Alonso. “Recently though, our collections are finding favour among a younger demographic, specifically female teenagers and young women who want smaller pieces – multiple earrings, for instance.” Ragui, another Cordoba-based jeweller, is also seeing steady demand for dainty jewellery among young female Cordoba, Spain is home to a vast number of Spanish jewellery manufacturers and exporters 西班牙科尔多瓦是多家西班牙珠宝生产商和出口商的所在地 | Bernardette Sto. Domingo 杜明高 | 小巧首饰浪潮席卷西班牙 Known for its expertise in children’s jewellery, Spain is also taking advantage of a rising demand for dainty jewellery pieces among a younger clientele. 西班牙作为儿童首饰的制 造基地，致力满足现今年轻客户对精巧首饰的渴求。 SPAIN makes strides in lightweight jewellery category Children’s jewellery by Ragui的儿童首饰 Jewellery pieces by Pie de Rey Designs SL的首饰产品 Children’s jewellery by Ragui的儿童首饰
RkJQdWJsaXNoZXIy NjAxOTU=