MARKET INTELLIGENCE 市场情报 50 | JNA July/August 2024 “Japanese craftsmanship is significantly undervalued,” he explained. “We need to prioritise the development of high-value products and effective marketing to raise craftsmen’s wages. Strengthening brand presence overseas and aligning pricing with global standards are crucial to achieving this goal.” Quality and uniqueness Manufacturers emphasised the importance of offering high-quality and unique products, which is key to driving business growth. Junko Nakayama, managing director of Shimada Co Ltd, noted that customers now prioritise quality and are willing to pay more for superior products. She believed that developing a high-quality product with distinctive features and good value for money is more important than offering exceptionally low prices on a one-off basis. “By leveraging the strength of our own factories, we can control the quality of our products and create exclusive designs. This helps build customer confidence and encourages repeat purchases,” Nakayama said. Kuwayama Corp, meanwhile, is strengthening its expansive array of gold and platinum jewellery offerings to meet ever-evolving buyer demand. The company official said their rings with intricate shapes crafted using highperformance 5-axis CNC machines, alongside the use of highly recyclable materials, hard pure gold and pure platinum, set them apart from the competition. “Enquiries for pure gold and pure platinum remain strong. We are accelerating development of new materials that possess a moderate level of hardness, which will be highly valued in the market in the future,” Hori said. Manufacturers remain optimistic about prospects for Japan’s jewellery manufacturing sector amid a few challenges. “Novelty and price point are important, but companies lacking solid funding, organised operations and long-standing trust may struggle to survive. Building consumer trust through a consolidated business approach, rather than focusing solely on fleeting trends, is crucial to the industry's growth,” said Sanada of Nagahori Corp. 由于近年来富裕消费者热切追求高品质且独一无二的珠宝首饰，加上 疫情后大量海外访客持续涌入日本旅游消费，日本珠宝制造商均录 得稳健增长。 为了保持这增长势头，珠宝商纷纷调整战略，将产品质量放在首位，专注于 生产与众不同的产品，并同时拓展国际市场。 尽管行业面对种种挑战，如日本国内珠宝市场饱和、工匠老龄化和全球经济 不确定性，珠宝商对行业前景仍持乐观态度，预料业务会平稳向上。 闪亮机遇 日本制造商表示，自2023年4月以来，珍珠、钻石和彩宝首饰，以及金链和金 币等各细分市场在国内和国际市场均表现强劲。 第四代珠宝商、Kajita Co Ltd总裁Kengo Kajita解释说：“日元贬值和材料成本 上升严重影响了国内市场，不可避免地推高了珠宝价格。不过随着日经225指数 创下34年来的新高，富裕消费者的需求也随之上升，支持了销售额大幅攀升。” 彩色宝石珠宝专家Kajita的业务涵盖零售和批发。Kengo说：“我们观察到海 蓝宝石、摩根石、蓝绿色蓝宝石、祖母绿、阿力山大石和帕拉依巴碧玺，都是消费 者特别感兴趣的彩色宝石。消费者的喜好在从鲜艳大胆的色彩，转向更低调、略 带烟熏的色调。” Ascent earrings from Seibido Co Ltd’s Super Peacock Collection Seibido Co Ltd超级孔雀系列的Ascent耳环 Heart-shaped golden South Sea pearls from Nagahori Corp Nagahori Corp的心形南洋金珠
RkJQdWJsaXNoZXIy NjAxOTU=