STRATEGY 企业策略 24 | JNA July/August 2024 Gold Wharf Group traverses B2B and B2C boundaries with its Cloud Showroom platform that expands its wholesale reach while providing retailers with real-time access to inventory, experiential tools and an online presence. 黄金码头集团的云展厅平台跨越了B2B和B2C的界限，在扩大批 发范围的同时，还为零售商提供了实时库存、体验工具和在线展示等服务。 持续扩张店铺 Extending the shopfront | Olivia Quiniquini 程爱莉 | Chinese jewellery manufacturer and wholesaler Gold Wharf Group ticks all the boxes for growth and innovation with its Cloud Showroom platform, which integrates the traditional B2B wholesale model with an innovative B2C retail-facing component for jewellery retailers. Cloud Showroom makes Gold Wharf’s jewellery products available to a larger clientele, both at its own jewellery shops and at those of retail partners. At the same time, the platform enables brick-and-mortar stores to increase their jewellery offerings for their customers and establish an online presence. Peter Cheung, vice president of Gold Wharf Group, said, “Our system provides retailers with a suite of services to facilitate omnichannel strategies, gain incremental revenue and add experiential elements in traditional physical stores.” Established in 2008, Gold Wharf Group focuses on the manufacture and wholesale of gold jewellery and operates its own stores in Fujian province, where it maintains its headquarters. It also produces silver jewellery under the 7 Degree Legend brand, which boasts nearly 2,000 outlets in China. Shenzhen Gold Wharf Jewelry Co Ltd handles wholesale operations and counts nearly 10,000 companies in China as clients, while Shenzhen Gold Wharf Cloud Showroom Technology Co Ltd operates the new project. Smart marketplace Combining Internet-of-Things, artificial intelligence and cloud-based warehousing software, the Cloud Showroom platform comprises a trio of tools – a largescreen interactive display, a management app and an e-commerce channel – for intelligent retail management, strategic distribution and effective client outreach online. The smart touchscreen display can showcase the entire assortment of Gold Wharf’s jewellery products, which currently stands in the tens of thousands and ranges from 5D, 5G and 3D gold jewellery to pure gold items and silver jewellery pieces. Retailers can place the two-metre-tall display stand in their physical stores for their customers to browse and place orders, essentially obtaining an expansive selection of additional products to sell but without incurring inventory costs. The management app enables them to tailor the interface, prices, categories, promotions, branding elements and other features to their own brand or branch, as well as order products, manage inventories and restock items. It likewise features engaging and immersive tools such as Image Genie that lets users Cloud Showroom interactive display stand in a jewellery retail store 珠宝零售门店中的云展厅互动智慧大屏
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