FOCUS 焦点 16 | JNA July/August 2024 Jewellery manufacturers, designers and brands are lifting the veil on versatile, flexible and convertible designs that display technical ingenuity at its finest. Offering several style offerings in a single piece adds novelty, value and character to jewellery. Brooches, which are enjoying a moment, make a good case for the multifunctional trend, doubling as pendants and, in some cases, even rings. Mix-and-match options are taking on new forms, while novel materials are making their way into bejewelled creations as well. The pun is likely intended in the Metamorphosis by De Beers high jewellery collection, released earlier this year. Its name alludes not only to its overarching theme of the change in the seasons but also the transformable nature of 20 of its diamond jewellery pieces. Céline Assimon, CEO of De Beers Jewellers, said, “We have experimented with bold volumes, graphic motifs and hidden details. Our focus on transformability and versatility reflects the fact that De Beers is a young house. High jewellery is the epitome of art and craftsmanship, but it should also be wearable and fun.” Multifaceted choices Italian jeweller Picchiotti subscribes to the notion of versatility, too. In 2016, it debuted its Xpandable™ line, which features an invisible technology that allows rings and bracelets to expand up to two sizes. Today, the collection’s design selections number around 400. “We like the idea of ‘jewellery that solves problems.’ With Xpandable™, we started a revolution that helps women around the world overcome the sizing and ring-fitting issues. We also empowered them with bracelets that do not have cumbersome clasps hence do not require assistance to be worn,” explained the brand’s marketing director Maria Carola Picchiotti. While options for stretchable and flexible jewellery have flourished in the market, she noted that Picchiotti’s original mechanism remains more complex and durable than most. | Olivia Quiniquini 程爱莉 | Jewellers push the envelope on creativity and innovation as collections incorporate inventive and practical touches that appeal to modern lifestyles and tastes. 珠宝商不断推出创意及实用兼备的珠宝系列,以迎合现代生活方式和品味。 creative transformations Jewellery’s 珠宝创意转型 1 2 3
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