JNA January/February 2024 | 43 MARKET INTELLIGENCE 市场情报 This motif is reflected throughout the collection, with enamel as the hero material to capture the essence of Choi’s artwork. Ada Fung, director of Zuri Jewellery, said achieving multiple layers of colour for enamel was challenging, but this was made possible by an expert team of craftsmen. Choi cherished his first foray into jewellery design, adding that jewellery making is “the next level of artistic expression.” For his part, Yiu said experimenting with creative concepts in jewellery designs is crucial to driving new demand, especially among a younger clientele. Harnessing creativity Subdued sophistication is also a rising trend in the jewellery sector, with buyers increasingly gravitating towards the classic, minimalist look. This is what designer Ken Chan wanted to achieve with his Simple Luxury and Integrated Collections in 18-karat gold. The pieces are further adorned with diamonds, rubies, sapphires and other coloured gemstones. Simple Luxury consists of sophisticated diamond pieces in dainty designs while Integrated features unisex pieces that combine different materials. Chan noted, “The trend now is leaning towards simpler designs. Inspiration comes from everyday experiences and how I see life. So far, the feedback has been positive.” Modest elegance is also the theme of jewellery manufacturer EJI’s D Collection. Jewellery pieces in yellow, white or rose gold with diamonds and gemstones feature a distinctive elongated padlock design. The hero element is a breakthrough swivelling clasp mechanism that offers enhanced functionality. EJI also expanded its popular Butterfly Collection with ethereal diamond- and gem-decorated themes. “Paying tribute to the mesmerising beauty of butterflies, this collection embodies lightness, elegance and femininity,” the company noted. Meanwhile, colour is king in the fine jewellery collections of Japanese designer Keiko Ito of Jewelry of Raden and Urushi. Vibrant shades of pink, purple, green and blue are achieved using Raden (mother-of-pearl inlay) and Urushi (Japanese lacquer) interspersed with diamonds and coloured gemstones in 18-karat gold. Ito‘s intricately designed, culture-inspired collections have a solid international following. She commented, “I use genuine natural materials and intricate craftsmanship to produce every jewellery piece. Only a refined and meticulous artist can bring out the colours and lustre of seashells and the gloss of lacquer.” Similarly, Walasons Ltd is turning the spotlight on colourful jewellery pieces in its skyline-inspired Colours of Joy, which relies on enamel to achieve vivid hues. Pieces in the Fascinating Facets Collection, meanwhile, are testaments to the beauty of perfect geometry. Their linear accents and mesmerising curves studded with scintillating diamonds come together in structural harmony in alluring jewellery pieces. “Producing a smooth, silky finish and consistent pastel shades for enamel is often challenging. During the downtime brought about by the pandemic, we focused on perfecting this technique. Today, our finishing for enamel, gold and diamond combinations is among the best in the market,” the company said. Bridal elegance Engagement and wedding ring specialist EGF – Eduard G. Fidel GmbH is making waves in the bridal jewellery Subdued sophistication and colourful exuberance are among the themes guiding jewellers' new collections. 4) Wedding rings in SunsetGold by EGF – Eduard G. Fidel GmbH; 5) ‘Integrated’ ring by Ken Chan; 6) Wedding rings by Abe Jewelry Ltd; 4) EGF – Eduard G. Fidel GmbH的SunsetGold色婚戒; 5) Ken Chan的Integrated戒指; 6) Abe Jewelry Ltd的婚戒 4 5 6
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