MARKET INTELLIGENCE 市场情报 38 | JNA January/February 2024 While diamonds may have lost a bit of their shine in China since the pandemic, the market still holds vast potential for the diamond trade, with key and new segments mainly requiring focused strategies to deliver brilliant results. According to De Beers Group’s 10th annual Diamond Insight Report, demand for diamonds is poised to increase as China’s economic outlook improves. It noted that up to 200 million Chinese consumers are set to enter the middle class by 2030 and household disposable incomes are projected to rise by more than a third over the same period. Though natural diamonds rank among Chinese consumers’ top three most-desired luxury purchases, there is a substantial gap between intent to acquire and actual acquisition rates. The De Beers report, which surveyed 11,000 Chinese women in 2023, found that while 33 per cent of respondents in Tier 1, 2 and 3 cities expressed the desire to acquire diamonds the following year, only 4 per cent had done so in the 12 months prior. Moreover, only 6 per cent of the respondents with a monthly household income over RMB100,000 (around US$14,150) made a purchase. De Beers Holiday Campaign 2023 featuring diamond jewellery from the Enchanted Lotus Collection 戴比尔斯2023年节庆季度广告企划聚焦Enchanted Lotus系列钻饰 | Olivia Quiniquini 程爱莉 | Growth opportunities abound for diamond jewellery in China, fuelled by rising demand in key and newer demographics. Targeted consideration of their preferences and purchasing habits can unlock the potential of these promising customer segments. 主要和新兴客群的需求不断上升，令中国钻石首饰产业商 机处处。只要悉心地迎合他们的购买喜好和习惯，就可以释放这些客户 群所带来的无限潜在机遇。 Green shoots in China’s diamond market 中国钻石市场前景明朗
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