ADVERTORIAL 软文 20 | JNA January/February 2024 Platinum Guild International (PGI®) held the 2023 China Platinum Jewellery Summit, with the theme “Differentiate with Platinum Light, Shine with Tenacity into The Future” during the 2023 Global Gems and Jewellery Development Conference and Hainan International Jewellery Fair. The event gathered industry leaders from various sectors to explore opportunities and challenges in the platinum jewellery industry. At the same time, PGI China Managing Director Pui P. Poon also announced a new five-year ambition to further strengthen platinum’s position as an important business differentiator in the jewellery industry. The plan advocates an innovative development strategy, focusing on differentiating platinum value and adopting a youthful operational approach, while simultaneously exploring new opportunities in the industry and deepening the connection with consumers. Inspiring insights The 2023 China Platinum Jewellery Summit commenced with a speech by Huw Daniel, the Global Chief Executive Officer of PGI. Many leaders and professionals from within and outside the industry provided a comprehensive perspective, delving into an in-depth discussion on the current state and future trends of the platinum jewellery market. Keynote speakers at the summit – Liang Zhenjie, deputy director of the National Gemstone Testing Center (NGTC), and Zhang Li Kui, deputy secretary general of the Gems & Jewelry Trade Association of China (GAC) – both acknowledged the critical role platinum plays in the sustainable development of China’s luxury jewellery market. In addition, Tim Schlick, COO of PGI, revealed how platinum is driving the growth of the jewellery industry across different markets. PGI Director of Global Innovation and Product Development Tai Wong, for his part, shared insights on jewellery applications of platinum innovations, emphasising the crucial role of technology in differentiating platinum from other jewellery categories. According to Wong, platinum’s narrative and offerings can be enriched by incorporating technological advancements such as platinum alloy research and development, industrial usage, 3D metal printing and platinum powder. Meanwhile, PGI China Director of Market Intelligence and Planning Grace He enlightened summit participants on the findings of the 2023 Platinum Jewellery Insight Report. The study identifies the different trends shaping the development of the jewellery industry and explores how platinum, with its inherent significance, can seize opportunities in the market and tap additional segments for further growth. “All partners are working together to develop the platinum ecosystem. By integrating tradition and emerging trends and fostering the sustainable development of platinum through business differentiation, we can pave the way for a new trajectory in China's platinum market,” she said. Platinum: The Preferred Business Differentiator 铂金︰优选的珠宝差异赋能者 2023 China Platinum Jewellery Summit 2023中国铂金首饰高峰论坛
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