FOCUS 焦点 18 | JNA January/February 2024 buyers and demand for polished natural diamonds. We expect the massive advertising campaign that De Beers has launched in the US and Chinese markets to bolster demand.” Winny Chun, chairman of diamond jewellery retailer Shining House, said high-value collections and investmentgrade diamonds are expected to move fast in 2024 while the market for bridal and mid- and commercial-range diamond jewellery needs further firming up. She also underscored the significance of diversification through offering a wider array of products and implementing new business models. Shining House has nearly 500 points of sale across China. Pearl prospects China’s pearl industry – both retail and wholesale – performed strongly in 2023 compared to 2022, according to Tu Xingcai, president of Shenzhen Pearl Trade Association. Pearl retail sales grew steadily, thanks to modern jewellery designs that cater to the artistic requirements of today’s consumers. Meanwhile, the wholesale market is likewise on the rise. “Wholesalers, recognising the potential of the market, started purchasing high-quality pearls in large quantities to meet this demand,” noted Tu. The pearl industry also witnessed new retail trends in 2023. With online shopping becoming trendy, pearls are increasingly being sold through e-commerce platforms, providing consumers with more choices and greater convenience. Personalised customisation is also an emerging trend in the retail market, allowing consumers to choose the shape, colour and size of the pearls, as well as the unique, individual designs of their jewellery. Price increases for high-quality pearls in 2023 were due to a drop in pearl production amid higher consumer demand. However, Tu said this will not affect future sales as desire for premium pearls remains robust. China’s pearl sector is also eyeing a more dynamic 2024. According to Tu, measures such as organising jewellery exhibitions, collaborating with designers, and strengthening promotions on social media platforms could further contribute to the sector’s growth. Personalised customisation, online sales and a focus on sustainability are also seen to flourish in 2024. Potential of coloured gems The gemstone market in China was in a longer period of remission compared to other markets, so the rebound will be more pronounced, explained Damien Cody, president of the International Colored Gemstone Association (ICA). Lu Ying, founder and designer of Shanghai-based Privaguet Jewelry commented, “We expect sustained growth and increased consumer discernment in 2024. Consumers are showing interest in unique gemstones like ruby, sapphire, emerald and Paraiba tourmaline. The dwindling supply of rare coloured gemstones, meanwhile, further raises their investment value, making them attractive to investors seeking to diversify their portfolios.” There is likewise growing consumer consciousness about the origin of gemstones. Sustainability, environmentalfriendly sourcing, and ethical processing will be critical factors in the market, Lu added. Consumers' focus on personalisation and innovative designs is spurring demand for more creative coloured gemstone jewellery pieces. As such, designers and brands will need to introduce trendier products to cater to diverse consumer needs. Growth, however, could be slow for the coloured gemstone market in 2024, but things are expected to turn around in June when consumption begins to improve. There will also be a greater emphasis on sustainability, product quality and design innovation. Companies must stay attuned to market trends and evolving consumer demand, added Lu. 17.08% Increase in the price of gold per gram to RMB470.37 (around US$66) in November 2023 from year-ago figures, according to the World Gold Council 较去年同期涨幅。根 据世界黄金协会的数据，2023年11月每克黄金价格上涨至 470.37元人民币（约66美元） 作为世界上最大的珠宝生产国和消费国之一，中国 仍然是全球珠宝业不可忽视的力量。 2023年11月，中国珠宝玉石首饰行业协会 (GAC)副会长兼秘书长毕立君在海南省举办的2023珠宝发 展大会上分享《中国珠宝市场发展报告》，其中的数据显示， 中国珠宝玉石首饰行业规模从2018年的5,800亿元人民币（ 约870亿美元）,发展到2022年的7,190亿元人民币（约1,060 亿美元），年均增长率达5.5%。 截至2022年，黄金、玉石、钻石、彩色宝石和珍珠首饰的 市场份额分别占57%、21%、11%、4%和3%。具体而言，中国 的黄金消费正在经历疫情后的反弹，2023年前三季度同比 增长7.32%。与此同时，钻石正经历周期性波动，2022年的市 场规模同比下降18%。 更值得期待的是，玉石市场（包括翡翠和软玉）正在迅 速扩大，2022年的市场规模比2019年增长145%。报告还指 出，过去五年中国珠宝进口呈现V型反弹模式，2020年为低 点，2022年超过疫情前水平。2023年前三季度，珠宝进口额 达878.6亿美元，同比增长22.5%。 黄金保持龙头地位 据世界黄金协会(WGC)中国区首席执行官王立新介绍， 尽管金价屡创新高，经济方面也存在不确定性因素，但2023 年国内黄金需求依然强劲。 由于需求稳健，即使在充满挑战的背景下，黄金仍然是 表现最好的资产之一。 世界黄金协会的数据显示，截至2023年11月，人民币黄 金价格距去年同期涨幅为17.08%，达到每克470.37元人民 币(约66美元)。相比之下，2022年11月的价格为每克401.76 元人民币(约57美元)，2021年同期为374.54元人民币(近53 美元)。
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