JNA September/October 2023 | 63 INSIGHT 睿智角度 “Considering our current momentum, KGK Group is filled with optimism for the future, anticipating continued and amplified demand in mainland China. This projection of sustained growth is firmly rooted in our unwavering commitment to exceptional service, responsible sourcing practices and an ever-evolving portfolio of high-quality products,” Kothari remarked. Innovation is another growth engine. Technological strides in diamond craftsmanship offer avenues for tailored creations to appeal to evolving tastes. The group likewise harnesses e-commerce, AI and 3D design tools to strengthen customer engagement through personalised interactions. Moreover, 3D printing optimises manufacturing by enhancing efficiency. KGK's commitment to ethical sourcing practices aligns with the growing demand for responsible business conduct, making it more appealing to conscientious consumers. Additionally, the integration of blockchain technology enhances transparency and alleviates concerns regarding product authenticity. Upscale emphasis KGK's strategic advantage lies in its focus on the high-end sector, effectively harnessing different market segments to achieve success. Kothari remarked, “Our strategic focus on delivering exceptional, ethically sourced diamonds and luxury jewellery has yielded remarkable results within this premium market. We attribute this success to KGK's commitment to offering exclusive, top-tier products that resonate with customers seeking unparalleled quality, craftsmanship and uniqueness.” Unlike the unstable midrange market, the luxury clientele is notably resilient and resistant to crises, providing a buffer against any fluctuations in other consumer segments, he elaborated. By customising its approach for each customer group, KGK maintains a well-rounded business strategy that harnesses the resilience of the high-end sector while remaining flexible to changes in the mid-market. 尽管今年的营商环境充满挑战，KGK Group仍然 看好成品钻石贸易的发展前景。这家宝石和珠 宝首饰集团预计，在市场动力、技术进步和消 费者喜好改变所带来的增长机遇推动下，需求将会有所 上升。 集团副主席Sanjay Kothari表示：“市场恢复动力之 际，本公司随即校准战略方针和抓住新兴潜力，进一步巩 固我们在已打磨钻石行业的地位。” 他指出，KGK 致力提升透明度和信守实践责任采购 的承诺，亦在产品创新方面贡献良多，因此能够化解供应 链中断和消费者购买模式转变等挑战。 他补充道：“我们灵活应对不断变化的环境，再加上对 道德商业实践的重视，不仅能够有效地处理这些难题，更 能善用新兴的机遇。” 闪亮前景 中国市场就是一个很好的例子。Kothari表示，虽然 全球经济普遍存在不确定性，但今年该集团的钻石业务 在中国呈现明显的韧性和强劲的增长。 他表示，中国经济稳步发展和中产阶级人口迅速上 升，大力推动了对钻石的需求。 “观乎目前的发展势头，KGK Group对未来深表乐 观，预计中国内地的需求将持续扩大，这点将建基于我们 对卓越服务、责任采购实践和持续发展优质产品组合的 坚定承诺。”Kothari指出。 创新成就是另一股增长动力。钻石制造技术长足进 步，为定制产品给予更多可能性，从而满足瞬间万变的客 户喜好。该集团也运用电子商务、人工智能和3D设计工 具，通过个性化互动来加强客户的参与度。再者，3D打印 也能够通过提升效率来优化生产成果。 与此同时，KGK的道德采购实践完美切合市场上对责 任实践的激增需求，从而吸引了关注该议题的消费者。区块 链整合也提升了透明度，消除客户对产品真实性的疑虑。 专注高端市场 KGK专注于高端市场，同时利用不同的细分市场取得 成功，是对该公司相当有利的另一个因素。 Kothari表示：“我们的策略重点在于提供优质、来源 合乎道德标准的钻石和奢华珠宝，从而在高端市场取得 丰硕成果。我们将此归功于KGK对提供优秀独特产品的 坚持，与追求高超品质、工艺水平和独特性的客户产生 共鸣。” 他解释说，奢侈品客户群普遍具有强大韧性和抵御危 机的能力，可以弥补其他消费群体的任何波动，这点与经 常波动的中端市场截然不同。KGK针对每个客户群量身 定制经营模式，确保业务策略得以平衡，受惠于高端市场 的韧性之余，同时能够适应中端市场的变化。 Sanjay Kothari, vice chairman of KGK Group; Diamond necklace and diamonds from KGK Group KGK Group副主席Sanjay Kothari ；KGK Group的钻石项链 ； KGK Group的钻石产品
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