JNA 40th ANNIVERSARY SPECIAL JNA 40周年专题报道 50 | JNA September/October 2023 Over the past four decades, Elliot Tannenbaum, senior principal at Leo Schachter Diamond Group, has been merging tradition with innovation, a strategy that transformed a traditional family business into a multinational and culturally diverse corporation. Tannenbaum was introduced to the diamond industry by his father-in-law, Leo Schachter, who headed Leo Schachter Diamonds, then one of the largest manufacturers. He said, “At the time, diamond businesses were family enterprises located in New York or Antwerp. I set a goal to shift that paradigm and transform the company.” Geographic flexibility was his mantra and led to factories in Israel and Botswana. While managing Leo Schachter’s European polished sales, he connected with Moshe and Avraham Namdar who became his partners in 1981 in a manufacturing and polished distribution business, Schachter-Namdar, in Tel Aviv. Tannenbaum relocated there two years later and, with the Namdars, built what became Israel’s largest diamond exporter for more than 30 years. In 1997, long before the diamond world took the country’s beneficiation policy seriously, Tannenbaum set up a factory in Botswana to polish “the most beautiful rough in the world.” The factory trained and employed locals while implementing social projects such as water supply and support for an orphanage. He takes great pride too in Leo Schachter’s breakthrough in branding polished diamonds, calling it the best way “to stand out in a commoditised product category that was becoming dominated by large, over-competitive players.” The Leo Diamond, developed in the late 1990s, became the company’s flagship brand. Tannenbaum continues to innovate, developing proprietary programmes designed to fit the needs of local markets. 在过去40年间，Leo Schachter Diamond Group的高级总监Elliot Tannenbaum将传统与创新完美结合，把传统家族业务转型为文化 多元的跨国企业。Tannenbaum当初在岳父Leo Schachter的引荐 下加入钻石行业，而Schachter就是当时最大型的制造商之一，Leo Schachter Diamonds的领导者。他说：“当时的钻石公司都是位于纽约或安特卫普的家族企 业。我立志改变这种经营模式，并将公司业务转型。” 他以地理灵活性为宗旨，先后在以色列和博茨瓦纳建立了厂房。他在担任 Leo Schachter的欧洲成品钻石销售管理工作的同时，认识了Moshe和Avraham Namdar，两人在1981年成为他在特拉维夫的全新钻石制造和抛光钻石分销 业务Schachter-Namdar的合作伙伴。Tannenbaum在两年后移居到当地，并与 Namdar兄弟一起建立了以色列最大型的钻石出口企业，雄踞业界超过30多年。 到了1997年，早在钻石业认真看待博茨瓦纳的选矿政策之前，Tannenbaum 已在该国设立了厂房，为“世界上最美丽的毛坯钻石”进行打磨。该工厂致力培 训和雇用当地人，同时实行供水和资助孤儿院等社会项目。 他对Leo Schachter在成品钻石品牌化方面的突破感到光荣，指出这是 “在商品化产品类别中脱颖而出的最佳方式，而该产品类别正在成为大型竞 争者的必争之地。”Leo Diamond于1990年代尾开发，并成为该公司的旗舰品 牌。Tannenbaum凭借不断创新的精神，开发专为满足当地市场而设的专有项目。 Elliot Tannenbaum revolutionised the diamond trade by spearheading Leo Schachter’s groundbreaking initiatives in proprietary polished branding, beneficiation and strategic partnerships. Elliot Tannenbaum透过专有钻 石抛光品牌、选矿和战略合作伙 伴关系等开创性举措，引领 Leo Schachter成为蜚声国际的公司， 並彻底改革钻石行业。 Elliot Tannenbaum Senior Principal 高级总监 Leo Schachter Diamond Group Pioneering innovation in the diamond industry 带领钻石行业创新发展
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