JNA 40th ANNIVERSARY SPECIAL JNA 40周年专题报道 JNA September/October 2023 | 47 Over the past 25 years, Liao Chuangbin has adhered to his mission of creating refined original designs and further raising the profile of Chinese jewellers. In fact, CHJ Jewellery has won over 100 jewellery design awards under his pivotal leadership. Liao utilised a multi-pronged approach to provide new impetus to China’s jewellery industry by collaborating with well-known international designers, nurturing upcoming ones and introducing fresh aesthetic concepts. “Innate creativity is crucial to the enduring success of China’s jewellery industry,” said Liao. “Original designs consist of two important elements: Seeking cultural inspiration and maintaining a brand’s unique artistry.” Liao is actively promoting Eastern culture through CHJ’s initiatives like establishing the CHJ Museum of Jewellery, which showcases over 3,000 traditional jewellery pieces from China. Several crossover marketing campaigns meanwhile effectively introduced Chinese workmanship to the world. CHJ likewise plays a relevant role in preserving and promoting China’s cultural heritage such as filigree inlay art. It launched a studio to nurture new talents wanting to master this craft. “The best way to protect our cultural heritage is to keep it alive by inspiring new artists and giving traditional filigree crafts a modern twist,” noted Liao. CHJ successfully diversified its product offerings with contemporary filigree jewellery and embarked on promotional campaigns to raise consumer awareness and attract younger buyers. “Tradition can be refreshed to become fashionable,” he added. “Melding cultural elements with modern designs presents limitless possibilities.” 过去25年，廖创宾始终坚守原创设计的宗旨，且以进一步提升中国珠宝 商形象为使命。在其英明领导下，潮宏基珠宝已获得超过100个珠宝 设计奖项。 廖创宾与国际知名设计师合作，培育新锐设计师，并引入崭新的美学理念， 务求从多方面着手，为中国珠宝行业注入新动力。 “设计师天赋的创造力对中国珠宝行业的持续成功至关重要，”廖创宾说。 “原创设计包含两个重要元素：寻找文化灵感和维持品牌独特的工艺。” 廖创宾通过潮宏基珠宝积极推广东方文化，例如建立潮宏基珠宝博物馆。该 博物馆展出3,000多件来自中国的传统珠宝首饰。此外，潮宏基珠宝多项跨界营 销活动亦将中国工艺推向全世界。 在保护和弘扬中国文化遗产方面，潮宏基珠宝同样发挥重要作用，并特别成 立工作室去培育有意发展花丝镶嵌等艺术的人才。 “保护文化遗产的最佳方式是启发新晋艺术家，并为传统花丝工艺带来现 代风格，使其保持活力，”廖指出。潮宏基珠宝通过当代花丝珠宝实现产品多元 化，并以促销活动提高消费者意识，吸引年轻买家。 “我们可以刷新传统，使其变得时尚，”他补充道。“融合文化元素与现代设 计将呈现无限可能。” CHJ Jewellery Chairman Liao Chuangbin’s unparalleled efforts to promote original jewellery designs from China and preserve traditional Chinese craftsmanship have been crucial to revitalising the local jewellery industry. 潮宏基珠宝董事长廖创宾在推广 中国原创珠宝设计和保存中国传 统工艺方面不遗余力，在振兴国内 珠宝行业上功不可没。 Liao Chuangbin 廖创宾 Chairman CHJ Jewellery 潮宏基珠宝董事长 Shining the spotlight on Chinese artistry 点亮中国珠宝工艺
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