12 | JNA September/October 2023 FOCUS 焦点 Our expertise is on a higher level since we deal in luxury jewellery. Gemstones are the hero of our jewellery collections. We offer only the rarest of gems. – Chang Hatta, founder of Hatta Fine Jewelry Emerald and diamond jewellery set by Hatta Fine Jewelry Hatta Fine Jewelry的祖母绿 配钻石首饰套装 “People are always on the lookout for innovative designs and excellent pieces,” explained the company official. “The brand has built a credible reputation over the past four decades. Overall, the business environment is stable for us.” Price is also rarely a consideration for high-end consumers, so skyrocketing prices of raw materials have little to no effect on luxury consumption, he said. “We figure prominently in luxury jewellery circles because our products are distinctive, thanks to Thai culture and workmanship. Those have always been the hallmark of Beauty Gems,” noted Chhaya. Beauty in rarity Luxury jewellers also excel in their ability to source the most exquisite of gemstones, according to Chang Hatta, founder of Hatta Fine Jewelry. Established in 1972, the company is celebrated for its innate artistry and unparalleled craftsmanship. It has offices in Hong Kong and Taiwan. “Our expertise is on a higher level since we deal in luxury jewellery,” noted Chang. “In our collections, the gemstones are the hero of the jewellery. We offer only the rarest of gems.” Market appetite for hard-to-find gems remains strong, particularly from wealthy consumers and gemstone connoisseurs. Chang said buyers would always pay a premium for unheated Burmese ruby, Sri Lankan and Kashmir sapphire as well as Brazilian Paraiba tourmaline, to name a few. Gems that come in rare, big sizes such as a 50-plus-carat unheated ruby, or even a 2-carat flawless and neon-colour Brazilian Paraiba tourmaline are now harder to come by. Hatta Fine Jewelry has high-quality Brazilian Paraiba tourmaline of 30 carats to 50 carats in its inventory, according to Chang. The company also has premium-range Paraiba tourmaline from Mozambique, among other valued coloured gemstones. “There is robust demand for refined jewellery adorned with these incomparable stones. Upscale buyers who want to invest in incredibly exceptional gems have the financial capacity to indulge in these luxury items,” the company official said. “This is only the beginning. We expect demand to grow even further over the coming months.” The Chinese market is leading the surge in demand for high-end jewellery, continued Chang. Digital age Luxury jewellers also have the capacity to upgrade digitally – a phenomenon that started to take flight during the pandemic. The rise of social media platforms as effective marketing tools as well as livestreaming sessions as a form of e-commerce have forever changed the way business is conducted. China, meanwhile, could still emerge a hero in the luxury jewellery trade as the market awaits its full recovery. Chang of Hatta Fine Jewelry remarked that Chinese consumers are already steadily buying goods, and this trend is expected to continue unabated. Chhaya, for his part, is expecting stable business for luxury jewellers, buoyed by solid market demand. Resolution of conflicts such as the Russia-Ukraine war as well as easing of global inflation could further bolster growth in the luxury jewellery trade going forward, he added. 亚洲的奢华珠宝商凭借业务的关键支柱，在逆境 中保持增长。《JNA亚洲珠宝》与亚洲其中兩家最 大型的高级珠宝商进行访谈，探讨企业的灵敏 度和韧性、优秀产品和稳固的架构，对于保持全球优势何等 重要。 奢华珠宝业务 奢侈珠宝行业可谓机遇处处。根据法国企业开云集团表 示，奢侈品市场在供需方面正在经历“高端化”趋势，各大高 级珠宝商所公布的上半年业绩，已证明了这一点。 开云集团在上半年收益报告中解释道：“这股趋势似乎 只属暂时性质，并与当下的经济环境有着莫大关连，其中高 通胀和实际收入下降两方面，对领导性消费群体带来不少
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