JNA November/December 2023 | 47 MARKET INTELLIGENCE 市场情报 Chen noted that interest in pink, blue, green, orange and even purple and red diamonds is now growing throughout the country, and the entire market for fancy colour diamonds is expanding rapidly. Also fuelling demand is the concept of rare, valuable and top-grade fancy colour diamonds as a tangible and durable store of wealth for high-net-worth individuals as well as their suitability for investment and generational wealth. According to Chen, the Chinese market views fancy colour diamonds far more favourably than their colourless counterparts. "White diamonds' retention value has been eroding in many consumers’ eyes as these are increasingly seen as regular, daily-wear products. Chinese high-networth individuals, however, view fancy colour diamonds as valuable assets and collector’s items. These are purchased not only for personal use but also as an alternative store of family wealth, a highly valued collectible or an investment to hedge against inflation,” Chen explained. Market preferences Alon Blik, regional director of Scarselli, has observed different levels of maturity in the China market when it comes to fancy colour diamonds. Diamond rings featuring a 15-carat emerald-cut fancy intense yellow diamond (left) and a 40-carat radiant-cut fancy intense yellow diamond (right) by Scarselli; fancy yellow diamond necklace and a pair of earrings with Argyle pink diamonds by Ming Qi Jewelry; and fancy yellow diamond rings including one with a 30-carat fancy intense yellow diamond by Scarselli 镶嵌15克拉祖母绿式切割浓彩黄钻（左）和40克拉雷地恩式切割浓彩 黄钻（右）的钻石戒指, Scarselli出品；彩黄钻项链和一对阿盖尔粉红 钻耳环，名祺珠宝出品；彩黄钻戒指，其中一枚戒指镶有一颗30克拉 浓彩黄钻，Scarselli出品 Chinese high-net-worth individuals view fancy colour diamonds as valuable assets and collector’s items. These are purchased not only for personal use but also as an alternative store of family wealth, a highly valued collectible or an investment to hedge against inflation. – Chen Zuwei, president of Rosy Clouds Colored Diamonds
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