46 | JNA November/December 2023 MARKET INTELLIGENCE 市场情报 Fancy colour diamonds had a relatively late start in China. Interest started sprouting in the early 2010s, nearly two decades after the development of the diamond market in the country, and gained steam from 2015. According to the China Diamond Market Analysis Report 2022 by the National Gems & Jewelry Testing Group (Shanghai) Co Ltd (NGTC), stones on the D-Z colour scale accounted for 98 per cent of the diamonds submitted to its gem testing laboratories in China. Yellow and other fancy colour diamonds only constitute 1 per cent of the total. In China’s fancy colour diamond market, yellows move well due mainly to their relatively lower per-carat price, often making them consumers’ first fancy colour diamond purchase. Bigger yellow diamonds are also more affordable and easily available, compared to pinks, blues and reds. “Yellow is a popular colour among consumers as it signifies wealth in Chinese culture. Yellow diamonds have been a major icebreaker and growth driver in China's fancy colour diamond market in recent years, powering greater demand for other colours,” said Chen Zuwei, president of Rosy Clouds Colored Diamonds, which specialises in rare and top-quality fancy colour diamonds. | Julius Zheng 郑嵘 | Relatively new to China, fancy colour diamonds are emerging as a promising niche segment as discerning mainland consumers steadily progress from entry-point yellows to the full spectrum of colours. 对于中国来说，彩色钻石市场相对较新，随着眼光敏锐的内地消 费者从购买入门级的黄钻,稳步发展到全光谱颜色，彩钻正加速成为有前途的利基市场。 中国彩钻前景旖旎 Vivid growth prospects for fancy colour diamonds in CHINA
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