DESIGN 28 | JNA November/December 2023 demographic. Her clients, aged between 20 and 50, share a common denominator: They want edgier, more contemporary jewellery designs. And titanium hits the sweet spot, thanks to its exceptional qualities. “The future is promising for titanium jewellery as its vibrant colours and lightweight characteristics continue to resonate with consumers seeking sophisticated jewellery that are comfortable to wear,” noted Yu. Titanium appeals to a broad range of buyers because designers are able to offer specific and curated styles matching the market’s diversified requirements, explained Wu of Osi Vitoria. She said her titanium jewellery collections, Pink Dragonfly, Ocean, Garden and Spring Swallow, are particularly sought after by high-end jewellery traders and collectors. Osi Vitoria has a solid customer base in Dubai, Italy, the US, Singapore and China. A notable development is titanium jewellery’s steady rise in Asian markets, with purple and blue as the most desired colours, revealed Han of Anaisha Jewels. At the September Fair in Hong Kong, Han received a great deal of enquiries from Australia, the Philippines, Thailand and Singapore. Luxury houses introducing their titanium jewellery collections also helped raise the profile of titanium in the trade. “This made titanium a more mainstream option. It is very trendy at the moment and buyers are taking notice,” continued Han. Anaisha Jewels is working on new collections to coincide with the Year of the Dragon in 2024. Han hopes to display a bespoke dragon- and phoenix-inspired titanium necklace, which has been in development for two years, in Hong Kong next year. While prospects for titanium jewellery are bright, gold jewellery remains a coveted darling of the jewellery industry, remarked Yu. The growing interest in titanium jewellery, however, suggests that buyers are becoming more receptive to exploring unconventional materials and styles. She stated, “This reflects evolving tastes and the desire for individuality in their jewellery choices. Ultimately, titanium and gold each have their own unique charm that caters to diverse consumer preferences.” 过去几年，越来越多买家钟情于创 新、细致和多样化的珠宝。钛首 饰富有多种颜色和创意元素，当 然是理想的选择，不少设计师也指出钛金属的需求 不断飙升。 不论是设计师或生产商，都日趋专注或逐渐转型至钛首 饰，证明了其火红程度。就连伯爵、宝曼兰朵、Boghossian和 萧邦等奢华珠宝品牌，也推出了自家钛金属高级珠宝系列。 钛的莫氏硬度为6至6.5，是最坚硬、最耐用的金属之一， 同时轻盈无比，堪称大自然最引人入胜的材质之一。这种天 然的灰色金属经过阳极处理后，会产生紫色、绿色、黄色和 绿松石色等迷人的色调。 Flower brooches in titanium by Victoria Yu of Joywith Jewelry 钛金属花卉胸针，由Joywith Jewelry的Victoria Yu设计 Fish-inspired brooch and ring in titanium by Vitoria Wu of Osi Vitoria 鱼形钛金属胸针和戒指，由Osi Vitoria的Vitoria Wu设计
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