MARKET INTELLIGENCE 44 | JNA May/June 2023 The global diamond trade is adapting to changing consumer preferences and business conditions to thrive in the postpandemic era, according to industry stakeholders. 行业利益相关者表示，全球钻 石贸易为了在后疫情时代取得增长，正努力适 应不断变化的消费者偏好和商业条件。 | Olivia Quiniquini 程爱莉 | Modern reality of 钻石贸易的蜕变 Branding, transparency, traceability, technology, sustainability – these are among the forces shaping the diamond industry of tomorrow. Speaking at the 40th World Diamond Congress, World Federation of Diamond Bourses (WFDB) President Yoram Dvash said the global diamond trade needed to identify, respond and adapt to trends that are fundamentally changing consumer priorities and purchasing habits. “In an era of social media, every celebrity or influencer with millions of followers can change the world – or at least change trends. We must be aware of the changes. We must study them and note how they influence our businesses. And we must take steps to adapt,” said Dvash, who was re-elected as WFDB president at the congress held during the Israel International Diamond Week from March 27 to 30. Dvash noted that the new consumers – Generations Y and Z – are increasingly demanding transparency and traceability. Though they live in a virtual world of social media, they are also down to earth, well informed and want to make sure the diamonds they buy do no harm to society and to the earth. diamonds 1 2 3 1) Diamond jewellery from De Beers; 2) The Promise diamond ring from De Beers; 3) Marc Jacheet, CEO of De Beers Brands 1) 戴比尔斯的钻石首饰; 2) 戴比尔斯的"The Promise"钻戒; 3) 戴比 尔斯品牌首席执行官Marc Jacheet
RkJQdWJsaXNoZXIy NjAxOTU=