JNA 40周年专题报道 JNA May/June 2023 | 43 Japan’s pearl trade owes much of its success in the international scene to the astute leadership and guidance of Yoshihiro Shimizu, who chaired the Japan Pearl Exporters’ Association (JPEA) from 2004 to 2022. The CEO of Hosei helped propel the Japan pearl brand to the forefront of the global jewellery market through sustained marketing campaigns at its most powerful platform, the Japan Pearl Pavilion at international jewellery trade fairs in Hong Kong. Shimizu had already amassed several accolades when he took over the reins at JPEA in 2004. He received a Chevalier Medal from President Gaston Flosse of Tahiti in July 2003, in recognition of his substantial investment in and international promotions of Tahitian black pearls since 1978. He likewise scored a first at JPEA when, in 2004, he became the first South Sea pearl trader to lead the association. Prior to his term, only Japanese Akoya pearl dealers had held the post. Fruitful platform As chairman, Shimizu led JPEA in establishing the Japan Pearl Pavilion at the Hong Kong jewellery trade fairs, now one of JPEA’s primary business channels, to highlight the Japan pearl brand among buyers. This pivotal platform featured 50 to 60 Japan pearl companies at its inaugural sortie. Today, over 130 firms exhibit in the pavilion, whose expansion can be largely attributed to the exponential growth over the years in Chinese demand for high-quality pearls. “The Japan Pearl Pavilion has become an extremely important platform for Japanese pearl dealers. Some even achieve more than half of their sales volume for the year at the Hong Kong jewellery fairs,” Shimizu revealed. Aside from its sales platform, the Japan Pearl Pavilion also helped establish the Japan pearl brand as a reputable, reliable and premium-quality product. “The pavilion is often among the busiest at Hong Kong trade shows. Buyers are attracted to the pearls offered by Japanese traders because our business is rooted in client confidence, continuity and trust. These pillars embody our long-term commitment to the trade,” Shimizu said. 日本珍珠行业在国际舞台上取得斐然成就，清水胜 央的英明领导功不可抹。他在2004年至2022年 期间担任日本真珠输出组合(JPEA)理事长一职。 身为株式会社鹏清的首席执行官，他将中国香港国际珠 宝展之日本珍珠馆打造成最强大的营销平台，持续将日本 珍珠品牌推向全球珠宝市场的前沿。 清水在2004年上任JPEA理事长时，已经取得多项荣誉。 大溪地总统Gaston Flosse在2003年7月向他颁授骑士勋章， 以表扬他自1978年以来对大溪地黑珍珠的付出和国际推广 工作。而在2004年，他亦成为JPEA第一位从事南洋珠贸易 的理事长。在他上任之前，该会的领导者均为日本海水珠经 销商。 卓有成效的平台 清水带领JPEA在香港地区的珠宝贸易展览会上设立日 本珍珠馆，并推展成JPEA的主要业务渠道之一，向买家推广 日本珍珠品牌。 这个强大的平台首次亮相时，有50至60家日本珍珠公司 参与其中，如今参展商数目已增加至超过130家，主要原因 是多年来中国市场对优质珍珠的需求大幅增长。 他透露：“日本珍珠馆已成为日本珍珠商的首要营商平 台，有些公司甚至在中国香港珠宝展上实现了全年销量的 一半以上。” 除了作为销售平台外，日本珍珠馆亦有助为日本珍珠品 牌建立良好信誉和值得信赖的优秀形象。 “在香港地区的贸易展中，该馆通常是最繁忙的展馆之 一。买家被日本珍珠商的产品吸引过来，凸显了本行业以客 户信心、持续合作和信任为基石。这些重要支柱体现了我们 对行业的长远承诺。”清水表示。 Japan’s sterling reputation as a pearl trading centre can largely be credited to the dedication and unrelenting efforts of Yoshihiro Shimizu, who helped provide the sector with new avenues for growth. 清水胜央努力不懈贡献业界，令日本享有珍珠贸易中心的美誉，并 为未来铺设康庄大道。 Yoshihiro Shimizu CEO, Hosei; Former Chairman, Japan Pearl Exporters’ Association 株式会社鹏清首席执行官;日本真珠输出组合前理事长 Elevating Japan’s pearl sector 提升日本珍珠业地位
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