MARKET INTELLIGENCE 54 | JNA March/April 2023 Parrot brooch with tanzanite, black diamonds and fancy sapphires by Chen Weiyang. Parrots are considered sacred in ancient Chinese culture 陈唯阳西城神鸟胸针，镶有坦桑石、黑钻和彩色刚玉。 鹦鹉是中国古代文化中的神鸟 An emerging trend in China is making waves among a younger generation of consumers, shaping the way they choose and buy products. Known locally as Guochao, this phenomenon is also raising the profile of Chinese brands while honouring beloved cultural influences. 中国的一种新兴趋势正在年轻一代消费者中掀起波 澜，影响他们选择和购买产品的方式。这一现象在国内 被称为"国潮"，能够提升中国品牌的知名度，同时向 深入人心的文化影响致敬。 国潮——传统文化与 现代美学的邂逅 GUOCHAO: TRADITION MEETS MODERNITY | Julius Zheng 鄭嶸 |
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