市场情报 JNA March/April 2023 | 53 FURA Gems首席执行官兼创始人Dev Shetty接受《JNA 亚洲珠宝》独家专访，谈及创办矿业公司的缘由、FURA 矿山的高效运营关键，以及彩宝行业持份者将如何受 惠于FURA的合作项目。 你原本是一位合资格的特许会计师，后来是如何投身彩宝矿业？ 我在Pallinghurst Group任职期间汲取了丰富的经验，当时我 的工作是让旗下一家小型彩宝公司转亏为盈，最终成功在15 个月内达到收支平衡，同时扩大经营规模。到了2017年，我在 Gemfields已担任首席运营官和董事会成员十年，深明是时候 开展新的一页。因此我把握巨大的机遇，由零开始创办矿业 公司，为高度零散和缺乏组织的彩宝行业作出进一步贡献。 FURA在过去几年取得了惊人的增长。你认为成功的背后有 什么关键因素？ 本公司的发展速度的确是前所未见。我们在哥伦比亚、莫桑 比克和澳大利亚拥有三家矿业子公司，分别生产祖母绿、红 宝石和蓝宝石，并聘用了1,200多名员工。我们明白到运营一 座矿山的成本非常庞大，所以决定选择横跨各国、资源丰富 而且具备拓展空间的现有矿山，这点帮助我们大大节省勘 探的时间，极致提升FURA原石从矿山到市场的效率。相比 之下，其他矿业集团花费在矿产勘探的时间可长达十多年。 到目前为止，我认为这是对本公司最具战略优势的决定。 你对FURA Gems的总体愿景是什么？ 我们对彩色宝石在全球市场的未来发展充满信心，目标是提供 合乎道德和责任标准的彩宝产品，彻底实现从原产地到终端消 费者的溯源历程，从而提高行业透明度。迄今为止，彩宝业始终 缺乏团结精神，因此我希望FURA能够成为行业的推动力量。 FURA Gems如何促进彩宝行业持份者的发展？ 我们是世界上第一家、也是唯一一家全面勘探和开采三大 彩宝类别的矿业公司，业务涵盖祖母绿、红宝石和蓝宝石。 我们为每个宝石类型设立拍卖平台，从而扩大对业内买家 的影响力。我们亦于各个垂直领域加大运营力度，通过提升 产量纾缓彩宝业的最大瓶颈，即供应稳定性。 CEO Dev Shetty tracks FURA Gems journey from a mining start-up in 2017 to one of the world’s fastest-growing coloured gemstone mining companies. 首席执行官Dev Shetty 分享FURA Gems从2017年创立之初，到如今成为全球其中一家发展最快的彩宝矿业公司的旅程。 带动彩宝业蓬勃发展 FURA GEMS spurs growth of coloured gemstone sector In an exclusive tete-a-tete with JNA, FURA Gems CEO and Founder Dev Shetty talks about what motivated him to start a mining company, the key to the fast turnaround of FURA’s mines and how every stakeholder in the coloured gemstone industry stands to benefit by collaborating with FURA. JNA: You are a qualified chartered accountant. How did you take the entrepreneurial plunge into coloured gemstonemining? Dev Shetty: I gained significant experience during my tenure with the Pallinghurst Group where I was tasked to bring to profitability a small, loss-making part of the group’s portfolio: a coloured gemstone company. I was able to break even within 15 months while, at the same time, scaling up the business. In 2017, after a decade as COO and a board member at Gemfields, I knew it was time to move on. I saw the tremendous opportunity to further contribute to the severely fragmented and unorganised coloured gemstone sector by starting a mining company from scratch. JNA: FURA has had stupendous growth in the last few years. What was the crucial factor leading to its success? Shetty: Yes, we've grown at an unprecedented pace. Our three mining subsidiaries in Colombia, Mozambique and Australia produce emeralds, rubies and sapphires, respectively, and employ over 1,200 people. Knowing that the cost of operating a mine is enormous, we decided to always pick discoveredmines with abundant, scalable resources across countries. This helped us save significantly on time allotted for exploration, compared with other miners, some of whom have taken over a decade for mine exploration. It has made the journey of FURA’s roughs from mine to market the fastest and is, by far, the most strategically advantageous decision for the company. JNA: What is your overarching vision for FURA Gems? Shetty: We are ambitious about the global future of coloured gemstones. We aim to spread trade transparency by providing ethically and responsibly mined coloured gemstones with complete traceability from the mine of origin to the end consumer. I want FURA to be the driving force in an industry that, so far, has lacked a unifying vision. JNA: How is FURA Gems aiding the growth of stakeholders in the coloured gemstone industry? Shetty: We are the first and the only mining company in the world to explore and mine all three coloured gemstone categories: emeralds, rubies and sapphires. We have auction platforms for each type, enabling us to expand our reach to trade buyers. We are ramping up operations in each vertical, and the rising curve is intended to solve the biggest bottleneck of the colour gemstone trade: stability of supply. Dev Shetty, CEO and founder of FURA Gems FURA Gems首席执行官兼创始人Dev Shetty
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