市场情报 JNA July/August 2023 | 61 after in India and we aim to expand our reach in the Indian market,” said Nuntanajaroenkul. “These also have a following in Asia and we want that demand to grow even more.” Pranda Jewelry is hoping to attract more clients from India, China, South Korea, Japan and ASEAN markets through shows like JGAB. Specific Southeast Asian countries on its radar are Indonesia, Malaysia, Singapore, Cambodia and Vietnam. The company official said the industry is optimistic about the future of the show, which could benefit from Thailand’s status as an important gemstone and jewellery hub. “We expect JGAB to have a positive impact on businesses and help us acquire new customers and new markets,” he added. Fares Alahmar, co-founder and managing director of Alahmar Co Ltd, said the show was satisfactory for a first edition, adding that it was well-organised. “We met many of our longstanding Thailand-based customers at the show and made many new contacts and customers, mainly from Asian countries such as Brunei, Malaysia, Singapore, Indonesia, China and Myanmar,” remarked Fares. Meanwhile, diamond jewellery pieces were the fastestmoving products at KAA Creations’ booth, according to company official Pravin Patel. He added, “It was a productive show for us. We met buyers from China, the Philippines and Türkiye. They were mostly interested in necklaces and sets adorned with G to H diamonds of VS quality.” Gary Ching, director of Hong Kong-based Ka Shing Jewellery Co Ltd, also expressed confidence about the show's growth potential. “We met existing and potential clients, but they were mostly locals. There were people from China as well and other Asian markets,” shared Ching. “Customers were looking for diamond jewellery, but there were some who would ask for bigger items, and some colourful pieces, too.” Buyers were most comfortable with a US$300 to US$5,000 wholesale price range and most of them would opt for smaller 18-karat gold jewellery pieces with diamonds as opposed to pre-Covid times when clients would buy statement jewellery pieces such as big diamond necklaces, noted Ching. Rare gems Coloured gemstones were among the top attractions at JGAB, according to several vendors. Fares commented, “Thailand is the coloured gemstone capital of the world, so gems are always the star of every Bangkok jewellery show, and that was the case for JGAB. But buyers were also on the lookout for unorthodox jewellery materials and out-ofthe-box designs.” SA Ali, managing director of United Colour Stone, said buyers were particularly interested in special gemstones including premium-quality tourmaline and spinel stones. The company showcased unconventional gemstones, too, such as väyrynenite, a rare mineral discovered in Finland. United Colour Stone was also offering this gem from a new mining source in Afghanistan. Bi-colour sapphires, meanwhile, were popular among buyers from the US and Japan. “The show was good for us. We talked to potential clients from Japan, Singapore, the US and Europe. There were enquiries from Chinese companies,” noted Ali. Salil Shah, owner of Diamrusa Ltd, meanwhile said buyers were mainly on the lookout for high-quality rubies, sapphires and emeralds. He added, “JGAB was mainly for loose gemstones. Visitors were predominantly from China and the local market.”
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