JNA July/ August 2023

MARKET INTELLIGENCE 60 | JNA July/August 2023 The very first Jewellery & Gem ASEAN Bangkok (JGAB) concluded on a high note, with industry stakeholders saying the show could rise to become a major sourcing event in the region. 第一届曼谷东盟珠宝首饰展览会(JGAB) 在积极的营商气氛下圆满结束,业内人士表示, 该展有望成为区内的主要采购盛事。 重振市场对优质 宝石和珠宝的需求 JGAB: Reviving market appetite for refined gems and jewellery Industry players have high hopes for Jewellery & Gem ASEAN Bangkok (JGAB), which held its maiden edition in Thailand from April 26 to 29, 2023 at the newly renovated Queen Sirikit National Convention Center. Exhibitors entertained buyers from diverse markets, led by Southeast Asian countries, China, the US and Europe. Among the top product choices at the fair were high-quality coloured gemstones as well as fine gold jewellery. The fair presented more than 10,000 products from 400 leading brands from 15 countries and regions, namely Cambodia, China, Hong Kong, India, Israel, Italy, Japan, South Korea, Poland, Sri Lanka, Thailand, Türkiye, Singapore, the United Arab Emirates and the US. Speaking at the show’s opening ceremony, Celine Lau, director of Jewellery Fairs at Informa Markets Jewellery, said the milestone event was aimed at further elevating Thailand’s position in the region’s jewellery and gemstone sector. JGAB could also open doors for exhibitors to tap ASEAN’s flourishing luxury market. Manu Leopairote, chairman of Informa Markets Thailand, meanwhile, remarked that the show can serve as a gateway to the vast Southeast Asian market. “This fair is poised to become an important sourcing platform and one of the most important shows in Southeast Asia,” noted Leopairote. Upbeat prospects Decha Nuntanajaroenkul, deputy managing director and executive director at Pranda Jewelry, said the company showcased an extensive collection of luxury gold jewellery from its core brands such as Prima Art and Prima Gold at the show. According to him, the 24-karat gold items were most popular among big-ticket buyers and collectors. “These symbolic, religion-inspired pieces are highly sought

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