MARKET INTELLIGENCE 50 | JNA July/August 2023 在2022年末，香港地区撤销防疫措施，这是该区珠 宝业的一个转捩点。在没有贸易和旅游限制的情 况下，实体活动和展览再次在香港区内举行，珠 宝出口和零售业持续恢复活力。 特区政府数据显示，2023年1月至4月，香港地区的珠宝 出口货值同比增长0.8%，达到792亿港元(约102亿美元)，仅 4月份的出口就录得11.3%的增幅。与此同时，今年首四个月 珠宝销售额跃升84.4%，至197.7亿港元(约25亿美元)，仅4月 份已上升75.2%，至52.6亿港元(约6.71亿美元)。 旅游数据显著改善，2023年4月录得290万访港旅客人 次，而去年同期则为4,692人次。今年1月至4月，旅客人次从 一年前的16,182增加至730万。 香港地区的珠宝制造商表示，在疫情期间及过後，市场 需求持续，但一种新的商业模式正在形成。随着买家日益追 求更多不同种类的产品、独特的设计和具竞争力的价格，珠 宝制造商必须更频繁地更新业务策略及推出新颖的珠宝产 品系列。 Some customers have been asking for lightweight gold jewellery adorned with pearls while other buyers are seeking more unique pieces, specifically irregularly shaped pearls that are harder to come by. Wan also observed rising demand for unisex designs, especially pearl jewellery for men. Modern strategies Kavin To, general manager of Legrand Jewellery (Mfg) Co Ltd, acknowledged the pandemic’s impact on global supply chains and consumer behaviour. He said companies should react swiftly to challenges and adapt new measures to stay competitive and resilient amid adversity – something that Legrand did successfully at the height of Covid-19. The jeweller took advantage of the global recession to streamline its operations, resulting in enhanced productivity. “While the pandemic presented financial challenges, we managed to maintain stability by closely monitoring our inventory and adjusting our production and sourcing strategies to align with the changing market demand,” noted To. Product-wise, fancy sapphire jewellery is steadily gaining popularity in 2023, with strong demand from the US, the company official said. Ruby, sapphire and emerald are also highly favoured in the trade, especially among mainland Chinese and Hong Kong buyers. Meanwhile, digitalisation is key to mitigating business challenges for Hi-Tech Jewelry Manufacturer Ltd, said company director Kevin Ng. Hi-Tech Jewelry Manufacturer Ltd is known for its expertise in titanium jewellery design using modern technology. During the pandemic, the company launched “Bling,” a commercial brand distributing jewellery products from other manufacturers. It also partnered with a theme park to launch special collections, effectively expanding its product range. Digital initiatives can effectively help drive businesses forward, capture a younger demographic and leverage crossover campaigns, continued Ng. New future Building and strengthening business relationships have become even more crucial as a result of market uncertainties, To of Legrand said. “Throughout the pandemic, we made it a priority to support our customers, understand market demand and fortify our relationships, and we are keen to follow this path moving forward,” he added. For his part, Ng of Hi-Tech Jewelry Manufacturer Ltd said Hong Kong jewellers are currently experiencing manpower shortages. Several jewellers have had to downsize during the crisis, going from small and medium enterprises to microsized. With people leaving the industry and changing careers, jewellers face the challenge of recruiting more talent. As a committee member of the Jewellery and Timepiece Training Board of the Hong Kong Vocational Training Council, Ng advocates and promotes jewellery education to entice newcomers to the industry. He also said that while the pandemic helped expedite the sector’s digital transformation, physical events and faceto-face interactions remain vital to the jewellery trade. Jacky of Peter Lam shared this sentiment, adding that the resumption of B2B shows will provide impetus for sustained growth and put Hong Kong back on the radar of global businesses. While companies are counting on continued recovery in the US and China, other emerging markets like Vietnam, Cambodia, Singapore, Malaysia and even the Middle East are gaining global significance and could also provide business opportunities, he added. Wan of Wing Wo Hing is also looking to Asia to bolster business in 2023 onwards. “Asia is a growing market for jewellers. Improving buying power and economic fundamentals could translate to business opportunities for jewellery manufacturers,” remarked Wan. Pearl necklace by Wing Wo Hing Jewelry Group Ltd 永和兴珠宝集团有限公司的珍珠项链
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