JNA 40周年专题报道 JNA July/August 2023 | 41 Prida Tiasuwan is a force to reckon with in Thailand’s jewellery and gemstone sector, having consistently led forward-looking initiatives on sustainability, competitiveness and innovation. Prida Tiasuwan深具卓见远 识，一直致力提升珠宝行业的可 持续发展、竞争力和创新水平， 在泰国业界举足轻重。 Prida Tiasuwan Founding Chairman 创始主席 Pranda Jewelry PCL Armed with a pioneering spirit, Prida Tiasuwan, founding chairman of Pranda Jewelry PCL, was instrumental in modernising Thailand’s jewellery and gemstone trade. His progressive mindset paved the way for various milestones not only in his company but in the entire industry. In fact, Pranda Group, which celebrates its 50th anniversary this year, is a renowned frontrunner in ethical business methods, brand building and technological advancements. According to Tiasuwan, Pranda’s operations are guided by a three-pronged approach that highlights people, responsible sourcing and sustainability. “We value our craftsmen and aim to improve their work-life balance to inspire creativity. Also, Thailand is a global coloured gemstone hub and as such, we have direct access to raw materials. We follow strict guidelines to protect human rights and the environment. Lastly, we are sustainable development leaders, being the first company in Thailand to join the United Nations Global Compact,” Tiasuwan explained. Pranda has also been a member of the Responsible Jewellery Council since 2018 and is working towards its ISO 14001 certification on environmental management system. These solid business principles helped the company withstand various challenges such as the global financial crisis in 2008 and the Covid-19 pandemic in 2020, noted Tiasuwan. He added, “Our people lie at the heart of our success. My greatest achievement is instilling pride in our craftsmen for their world-class creations that showcase Thailand’s capabilities.” Pranda Jewelry PCL的创始主席Prida Tiasuwan发挥开拓创新的精神，推 动泰国珠宝和宝石行业迈向现代化。 他不断精益求精，为其公司以至整个行业积极铺路，树立多项重大的 里程碑。今年正值Pranda Group成立50周年，该企业在道德营商、品牌建设和技 术进步方面，也一直稳踞先驱地位。 根据Tiasuwan所言，Pranda的运营遵循三管齐下的方针，着重以人为本、责 任采购和可持续发展三方面。 他解释道：“本公司对珠宝工匠非常重视，并希望改善他们工作与生活之间 的平衡，从而激发其创意思维。此外，我们位于泰国这个环球彩宝中心，因此可 以直接取得原材料，并严格遵循人权和环境方面的标准。我们更是第一家加入 联合国全球契约组织的泰国公司，是可持续发展的领导者。” Pranda亦于2018年成为责任珠宝业委员会的成员(RJC)，并致力通过ISO 14001环境管理体系认证。 Tiasuwan指出，这些切实有力的营商原则，帮助了该公司抵御各种挑战，例 如是2008年的全球金融危机和2020年的新冠疫情。 他补充说：“员工是本公司的成功关键。工匠们的世界级作品得到外界赏识， 除了证明泰国珠宝行业的能力，更令他们深感自豪，这是我个人最大的成就。” Inspiring vision-driven leadership 高瞻远瞩的领导者
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