JNA 40周年专题报道 JNA July/August 2023 | 37 Dong Liusheng is not called the “King of Diamonds” for no reason, having played a pivotal role in shaping China’s diamond industry. Back in the 1990s, he found the local diamond industry to be lacking in standards, structure and knowledge and was determined to usher in international levels of quality and production. The result was Kimberlite Diamond, which he founded in 1995 to create a diamond jewellery culture in the country. Armed with his clear and steady vision and brilliant business strategies, Dong turned the company into a leading luxury jewellery brand. For nearly three decades, Dong has been enhancing China’s diamond jewellery manufacturing capabilities through the best practices he implemented at Kimberlite Diamond. These include efficiently integrating diamond manufacturing and retail processes, building public awareness of and desire for diamonds, and establishing diamonds as a wedding necessity among consumers. His passion for Eastern cultural elements is reflected in the brand’s design philosophy. Kimberlite Diamond continually interprets these motifs in its collections, which have become synonymous with the brand along with its exceptional craftsmanship and first-rate quality. Dong’s pioneering measures to build a solid foundation for China’s diamond industry have resulted in a world-class luxury jewellery brand in Kimberlite Diamond and new market and growth opportunities for the trade. “I am heartened that my humble efforts have encouraged more people to work and build a stronger diamond industry together,” he said. “As a proud member of the jewellery trade, I hope to share my passion, experience and knowledge of the diamond industry with future generations.” 董留生被称为“钻石之王”实在当之无愧，他在塑造中国的钻石业方面 担当了举足轻重的角色。 早在20世纪90年代，他留意到中国内地钻石业缺乏完善的标准体 系、架构与对钻石的认知，并决心提升钻石的品质和生产至国际水平。因此，他 在1995年创立了上海金伯利钻石，以在中国推广钻石首饰文化。凭藉他清晰而 坚定的愿景和出色的商业战略，董先生将该公司打造成领先的奢侈珠宝品牌。 近30年来，董留生一直通过在上海金伯利实施的最佳实践，来提升中国制造 钻石首饰的能力。这些措施包括有效地整合钻石制造和零售，培养公众对钻石 的认知和渴求，以及让钻石成为婚嫁消费的刚需。 他对东方文化美学元素的热情反映在该品牌的设计理念中。上海金伯利一 直不遗馀力地在其首饰系列中诠释这些主题。该品牌以精湛的工艺、卓越的品 质及东方文化元素而享有盛誉。 董留生以开创性的措施，为中国钻石业奠定坚实的基础，让上海金伯利成为 世界一流的奢侈珠宝品牌，更为该行业带来新的市场和发展机遇。 他说：“我很欣慰自己的微薄之力鼓励了更多人一起努力，共同建设更强大 的钻石业。作为珠宝从业者，我希望可以将自己毕生在钻石业的热情、经验和知 识与後辈们分享。” Through his visionary leadership and spectacular achievements at Kimberlite Diamond, Dong Liusheng has brought world-class standards and structure to China’s diamond industry. 董留生通过极具前瞻性的领导， 带领上海金伯利钻石取得骄人的 成就，并为中国钻石业建立世界级 的标准和架构。 Dong Liusheng 董留生 Founder and Chairman Kimberlite Diamond 上海金伯利钻石有限公司 创始人及董事长 Blazing a trail in China’s diamond market 开创中国钻石市场
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