JNA 40th ANNIVERSARY SPECIAL 34 | JNA July/August 2023 Emil Güzeliş is a leading figure in Türkiye’s diamond jewellery industry and the visionary founder of Zen Diamond. Under his guidance, Zen Diamond has emerged as a global industry player, producing and selling an impressive 40,000 pieces of jewellery every month. The company’s pioneering television advertising campaign, which ran uninterrupted for 365 days, was a first in Türkiye’s jewellery sector and significantly boosted local demand for diamond jewellery. Moreover, its innovative designs have inspired other companies to expand their market share. Thanks to Güzeliş’ foresight, Zen Diamond’s remarkable success has helped raise Türkiye’s global profile, with the company being ranked as the country’s top diamond jewellery exporter for three consecutive years (2020 to 2022) according to the reports of the Jewellery Exporters’ Association. Founded in 2000, Zen Diamond is also largely credited for developing and expanding the diamond jewellery market in Türkiye, which had previously been a predominantly gold jewellery manufacturing centre. Through its efforts, the country was increasingly recognised for its diamond jewellery production capabilities, resulting in more orders too for smaller manufacturers. Aside from its robust export business, Zen Diamond is active in the jewellery retail scene. In 2005, it established its diamond jewellery retail chain in Türkiye. Today, the chain has some 80 stores around the world including the US, Europe and the Gulf Cooperation Council countries. Zen Diamond创始人Emil Güzeliş是土耳其钻石首饰行业的领军人物。在 他英明的领导下，Zen Diamond发展为一家环球企业，每月生产和销售 的珠宝多达4万件。 该公司推出了全年365天无间断播放的电视广告计划，开创了土耳其珠宝业 的先河，大大提高了当地对钻饰的需求。此外，Zen Diamond的创新设计，激发了 其他公司扩大市场份额。 Emil的远见卓识让公司取得了空前成功，同时还提升了土耳其的国际地位。 据土耳其珠宝出口商协会的报告，该公司连续三年(2020至2022年)被评为该国 最大的钻石首饰出口商。 Zen Diamond于2000年成立，在开发和扩展土耳其的钻石首饰市场方面广 受赞誉，而该国从前主要是制造金饰。Zen Diamond不懈的努力，让土耳其钻石 首饰生产能力获得更广泛的认可，规模较小的制造商也能接到更多订单。 除了强劲的出口业务，Zen Diamond还活跃于珠宝首饰零售。在2005年，该 公司在土耳其开设钻石首饰零售连锁店，如今在世界各地拥有约80家分店，包 括美国丶欧洲和海湾合作委员会的国家。 Emil Güzeliş is largely credited for establishing Türkiye’s diamond jewellery industry, fostering a local diamond culture and bolstering exports. Emil Güzeliş致力建立土耳其钻 石首饰行业，在推动当地的钻石文 化和促进出口方面贡献良多。 Emil Güzeliş President 总裁 Zen Diamond Producing a brilliant future for Türkiye 为土耳其创建闪亮未来
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