JNA 40周年专题报道 JNA July/August 2023 | 31 Cao Thi Ngoc Dung, founder and chairperson of Phu Nhuan Jewelry Joint Stock Company (PNJ), maintains a business philosophy that is hinged upon people, technology and sustainability. She launched PNJ in 1988 with the goal of reviving Vietnam’s jewellery industry. Under her leadership, PNJ has grown from an initial team of 20 to become the largest jewellery retailer in Vietnam, employing nearly 7,000 staff and operating more than 400 outlets across the country. Valuing trust as highly as gold, Cao – recognised as the most powerful woman in Vietnam’s jewellery industry – introduced the “Gold Trust” philosophy as the guiding light of PNJ’s operations. PNJ also owns the largest jewellery manufacturing facility in Ho Chi Minh City, with an annual production of four million pieces. It recently opened a second factory in Long An. According to Cao, the Ho Chi Minh City facility will focus on high-end jewellery. Both factories use advanced manufacturing technology from Italy and Germany. “PNJ owns another ‘asset’ to help ensure the high quality of goods that we deliver – our people,” shared Cao. “We value our team of talented designers and goldsmiths who are instrumental to PNJ’s success.” It is also gaining ground on sustainability. In 2022, PNJ became the first listed company in Vietnam to establish an Environmental, Social and Governance (ESG) sub-committee, which is tasked to develop an ESG strategy based on stakeholder consultations. Cao said PNJ “presses the refresh button” every five years to reassess its business strategy and map out plans to improve future operations. 富润珠宝股份公司(PNJ)创始人兼董事长Cao Thi Ngoc Dung坚持以人 才、技术和可持续发展为核心的经营理念。 她於1988年创立PNJ，致力振兴越南珠宝业。在她的带领下，PNJ 从最初的20人团队，发展成为越南最具规模的珠宝零售商，在全国拥有近7,000 名员工，经营400多家门店。 Cao被誉为越南珠宝业内最有影响力的女性。对她而言，诚信可贵一诺千金， 因而以“Gold Trust”作为PNJ的经营哲学。 PNJ拥有胡志明市最大的珠宝制造厂，年产量为400万件。该公司最近在隆 安开设了第二家工厂。据Cao说，胡志明工厂将专注於高端珠宝。这两家工厂都 使用了来自意大利和德国的先进制造技术。 Cao分享道：“PNJ拥有另一项‘资产’以确保我们提供高品质的商品——这就 是我们的员工。我们相当重视这个由才华横溢的设计师和金匠组成的团队，他 们是PNJ成功的关键。” 在可持续性方面，PNJ也取得了进展。在2022年，PNJ成为越南首家成立环 境、社会和治理(ESG)小组委员会的上市公司，该委员会的任务是根据利益相关 者的协商，制定ESG战略。 PNJ每五年都会“按下刷新按钮”，以重新评估其商业战略，并制定出改善未 来运营的计划。 Cao Thi Ngoc Dung’s unrelenting efforts to continuously innovate, upgrade and expand her business have elevated Vietnam’s status in the global jewellery trade. Cao Thi Ngoc Dung持续创新， 在升级和拓展其珠宝业务上努力 不懈，同时提升了越南在全球珠宝 行业中的地位。 Cao Thi Ngoc Dung Founder and Chairperson Phu Nhuan Jewelry Joint Stock Company (PNJ) 富润珠宝股份公司 (PNJ) 创始人兼董事长 Business versatility in the jewellery sector 成就遍及珠宝业各领域
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