ADVERTORIAL 22 | JNA July/August 2023 As jewellery industry trends continue to evolve, branded jewellery is expected to be a major growth engine in the coming years. Effective branding builds strong consumer relevance and connectivity, which younger consumers appreciate, according to the latest insights from the 2023 Platinum Jewellery Business Review, organised in London by Platinum Guild International (PGI), the global marketing organisation dedicated to creating and strengthening the market for platinum jewellery. “The value of branding is well understood and developed in other luxury categories such as fashion but lags behind in jewellery. PGI leverages consumer research and insight to develop a brand application framework to unlock these opportunities. We have been working with our partners to ensure branded platinum collections with strong storytelling, designs, and new technologies meet the aspirations of our consumers,” said Huw Daniel, CEO of PGI. China: Fashion-forward platinum brand speaks to young Chinese women, delivering results amidst uncertainties China ranks first among all jewellery markets in the world, but growth has shifted from Tier 1 and 2 cities to lower-tier cities. During this transition, China is moving towards large jewellery retail chains that are quick to use more branded jewellery. 2022 was an extremely challenging year for the Chinese economy and consumers, with approximately two fiscal quarters of stifled business activity. Consumer confidence continued to weaken on the back of multiple sporadic 2023 Pt Moment® Collection Branded Collections Drive the Future Growth of the Platinum Jewellery Industry 品牌化系列推动铂金首饰行业未来增长
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