JNA 40th ANNIVERSARY 36 | JNA January/February 2023 1Gen Z Z世代 Along with their millennial counterparts, Gen Z consumers are expected to form over 60 per cent of the luxury market by 2025. This powerful consumer force is already dictating design, retail and business trends today. Born 1997 onwards, Gen Z consumers are socially responsible, tech-savvy and independent thinkers. They support brands that share their values, seek meaningful purchases and appreciate experiential retail. Securing business tomorrow means getting in with these next-generation customers today. 预计到2025年，Z世代消费者与千禧一 代将占奢侈品市场的60%以上，他們 今天已经主导了设计、零售和商业趋 势。1997年后出生的Z世代消费者具有 社会责任感，精通科技，有独立思考能 力。他们支持那些与自己有共同价值观 的品牌，注重购买意义，欣赏体验式零 售。要确保将来的业务，就需要在目前 与下一代顾客打成一片。 2ESG Gen Z consumers take Environmental, Social and Governance (ESG) matters to heart. Sustainability credentials are closely examined while values underpin purchases. The focus expands beyond the environment, with attention being placed as well on the impact of production on local communities, among others. Z世代消费者注重ESG(环境、社会和治 理)，会仔细查看可持续发展证明，而价 值观影响购买决定。重点超出环保范 围，同时也关注生产对当地社区的影响。 3Responsible sourcing and mining 负责任的采购和采矿 An integral part of the ESG conversation is responsible sourcing and mining. More designers andmanufacturers use recycled metals, select mine-to-market gems with a clear chain of custody or with solid sustainability backing and reward ESG efforts with business. Mining technology is also increasingly sophisticated, resulting in responsible and sustainable operations. ESG倡议的一个重要的组成部分是负责 任的采购和采矿。有越来越多设计师和 制造商使用回收金属，选择从开采到销 售有清晰监管链或坚实可持续发展计 划的宝石，并以生意奖励在ESG方面所 作出的努力。采矿技术也日趋先进，以 支持负责任和可持续的采矿作业。 4Traceability 可追溯性 As provenance grows in importance to consumers, traceability measures are gaining ground. By tracking a gem’s journey from mine to market, blockchain initiatives build trust and enhance the selling narrative. Initially applied to diamonds, traceability programmes now extend to coloured gemstones and, most recently, the authentication of bespoke fine jewellery. 随着消费者日益重视宝石的原产地，可 追溯性举措也越发受到关注。通过追溯 宝石从矿区到市场的历程，区块链倡议 在市场上建立信任，并强化销售叙事。 可追溯性计划最初适用于钻石，如今扩 展到彩色宝石，最近还扩展到定制高级 珠宝的认证领域。 5Market preferences 市场偏好 Next-generation shoppers seek meaningful purchases thus jewellery of special import to them would be their pick. Aside from the company's or brand's ESG profile, they examine whether the piece reflects their personality and worldview. The greater challenge though is persuading these consumers to opt for jewellery over other luxury items or pursuits such as gadgets or travel. Really impressing the value and relevance of the piece to their lives is one way to go. 下一代消费者注重购买意义，因此具有 特殊意义的珠宝会吸引他们的目光。除 了公司或品牌的ESG概况外，他们还会 研究珠宝对自己个性和生活的意义，以 及通过佩戴首饰来传达有关的信息。此 | Olivia Quiniquini 程爱莉 | As JNA enters its fourth decade, it examines the market-shaping developments that will influence the course of the gem and jewellery industry moving forward – from evolving consumer priorities, emerging hubs and business strategies to technological advances, product innovation and the metaverse. 迈进四十周年，《JNA亚洲珠宝》审视了推 动宝石和珠宝业前进和重塑市场的发展方向——从不断变化的消费者喜好、新兴枢纽的崛起、 商业战略和技术的进步，以至产品创新和元宇宙，都为您一一细数。 shaping the market of tomorrow 40 forces 40股塑造未来市场的动力
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