28 | JNA January/February 2023 JWA DUBAI 2023 Dhamani Jewels scaled new heights in 2022 despite the pandemic-related challenges of recent years. The Dubai-headquartered jewellery retailer enhanced its sustainability credentials, expanded its distribution network, successfully increased its customer base and implemented client-facing strategies to strengthen its brands in the market. In February 2022, Dhamani Jewels became the first retailer in the United Arab Emirates to be certified by the Responsible Jewellery Council (RJC). Company Managing Director Amit Dhamani said, “RJC certification enables us to build client confidence in the region and reaffirms our responsibility to people and the planet. We have always procured from trusted and certified sources, and now our operations are even more aligned with RJC guidelines.” Established by L. N. Dhamani in 1969, Dhamani Jewels evolved from a gemstone and diamond wholesale business to a vertically integrated enterprise by entering the retail sector in 2000 with Dhamani stores. The Dhamani 1969 brand was launched in 2014 to offer modern women beautifully crafted high jewellery with handpicked rare gems and diamonds. Four years later, Dusoul by Dhamani was developed to tap millennials seeking aspirational jewellery at friendlier prices. Today, Dhamani 1969 has three boutiques in the UAE, including a recent opening in the prestigious Al Naseem Hotel in Dubai. Dusoul, for its part, continues to grow in the affordable luxury space, noted Amit. The brand opened its fifth boutique last year in Dubai Hills Mall. Five regular Dhamani stores will be converted into Dusoul in 2023-2024. “Our plan is to expand selectively in strategic locations. On the drawing board for 2023 is the opening of one boutique each for Dhamani 1969 and Dusoul. On the international front, we are looking to enter the Far East, particularly China. When that market fully reopens, we will further examine expansion possibilities,” Amit disclosed. Dhamani Jewels CATEGORY 类别 Brand of the Year – Retail 年度零售品牌 2 1 Dhamani Jewels cements its leading position in the jewellery retail space with a Responsible Jewellery Council certification and new store openings despite challenging macroeconomic conditions. 尽管宏观经济条件充满挑战，Dhamani Jewels通过责任珠宝委员 会的认证和新店的开设，巩固了其在珠宝零售领域的领军地位。
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