ADVERTORIAL 8 | JNA September/October 2022 A pioneer of remarkable industry innovation, Platinum Guild International (PGI) is spearheading the sustainable growth of China’s platinum jewellery sector and relentlessly supporting trade partners in the development and promotion of their branded platinum jewellery collections. At the 2nd China International Consumer Products Expo (CICPE) in July 2022, PGI highlighted its undisputed expertise, profoundmarket knowledge, expansive network and culture of innovation that make it the ideal partner for companies seeking to grow their platinum business. The association also cast the spotlight on platinum’s distinctive qualities of strength and representation of emotional significance, while showcasing beautiful platinum jewellery pieces in its engaging open-design, 360-degree booth. In addition, PGI and the National Gemstone Testing Center (NGTC) jointly organised a platinum antiques area at the booth, taking the opportunity at CICPE 2022 to inform interested parties of the business opportunities available in the field of platinum jewellery. Pt Moment® increases retailer access to branded collection strategy CICPE also witnessed the launch of the 2022 Pt Moment® Collection for the China market. Platinum Guild International at the 2022 China International Consumer Products Expo 国际铂金协会 (PGI®) 参展2022年中国国际消费品博览会 国际铂金协会（PGI®）凝心聚力 共筑首饰发展新格局 PGI spearheads innovation and collaboration for sustainable jewellery development Compelling designs, innovative technology, immersive consumer experiences and stronger trade collaborations underpin the growth of China’s platinum jewellery market. 以出色的设计、创新的技术、身临其境的体验和更强大的业内伙伴合作， 全面驱动中国铂金首饰市场的持续发展。
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